Creative and Design Management & Business Others Marketing and PR Media
3 - 5 Years
Website & Content Specialist
Did you know that 1 in 5 people get skin cancer during their lifetime? Not many people do, you can help change that.
At SkinVision, every single day is an opportunity to make a difference. We are on a mission to saving the lives of 250,000 people in the next ten years by revolutionizing the way we care about our skin. Our technology allows users to take ownership of their health, recognising signs of skin cancer from anywhere, at any time.
We are hiring a Website & Content Specialist who will play an invaluable role in helping skinvision.com to become the single most trusted and valued website for skin cancer, driving traffic to our website and creating engaging content that embodies our values as a company and business.
Do you see yourself in the description above and want to be part of this exciting journey? Please read on.
The Website & Content Specialist is responsible for the upkeep of skinvision.com, the company’s most important communication tool with all its stakeholders. The website is our content hub and the content we create for our website will be redeployed across other communication platforms like social media channels, the SkinVision app, PR, conferences and presentations. We expect you to produce content that underpins our values, drives brand quality and trust. As part of our growth strategy we want you to help us optimise the web to app conversion. This implies close collaboration with our product teams as well our customer success and commercial teams.
Ensure that skinvison.com is up to date and functions properly
Develop content for our website, e.g. client testimonials, health care professional content, brand partnerships
Ensure that our site is optimized (SEO) and steer paid digital efforts for SEA, paid social
Develop content for other channels, e.g. social media, healthcare partners (insurance companies) and key markets (NL, Ger, UK, AUS)
Develop the customer success team with content for user newsletters
Support our PR Manager with content
Manage relationships with external partners like media-agencies, Google, advertising agency
Create and manage the content calendar of Skinvision.com and our social media
What you will bring in
Proficiency in both Dutch and English is a must
Bachelor’s Degree in Marketing, Advertising or related discipline
3-5 years of professional experience in digital, content marketing and/or brand storytelling
Experience managing/developing/implementing social media & email campaigns.
Prior experience writing email, blog, and social content for both broad and persona-based audiences
Knowledge of digital marketing tools and Content Management Systems such as LeanPlum (or comparable email automation platforms)
Understanding of (content) marketing tactics, such as SEO, digital advertising and social media marketing
Highly motivated and self-starting with a full understanding of the product you’re promoting
Excellent analytical, (verbal) communication and presentation skills
Strong Google Analytics/ Firebase, WordPress and Adobe Acrobat/Illustrator skills
Able to work closely with internal marketing/content/PR roles to create campaigns
Not sure if you are qualified?
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women tend to only apply only when they check every box. If you feel energised by our mission and would like to use your first-class talent to accelerate the growth of SkinVision but don't necessarily meet every single point on the job description, please still apply. We'd love to receive your application and see if you could be a great fit.