IT Management & Business Others Marketing and PR Media
1 - 2 Years
UX Copywriter - Trip Foundations
At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we make it easier for everyone to experience the world.
Join us as a UX Copywriter in Trip Foundations. Our vision is to deliver travellers the most seamless multi-product discovery experience and to provide customers the best value on everything they need for their trip. To do this, we need your help! You'll create the foundations for the connected trip with brand new products, features and promotions that allow us to deliver more value to our customers through well planned promotions and stand-out user experiences. This position offers the successful candidate the autonomy to create, test and scale with a mix of iterative experimentation and new product development.
This role requires a results-focused, strategic thinker. Someone who understands that small changes can have a big impact and knows the importance of the words we use and the tone they’re written in. You’ll be an advocate for copy as a craft and a key contributor to the success of the Trip Foundations track. You’ll be supporting product teams that work on displaying our variety of offerings as well as creating exciting new features for the connected trip that allow our customers to get more value from Booking.com.
As the sole UX copywriter in this area you’ll have ownership of the experiences we create with new product features as well as how we display promotions, discounts and our variety of travel products to all customers. You’ll own a wide-range of touchpoints and manage multiple stakeholders in order to help teams across the business (and across the map) to promote their products and benefits to customers. This role requires strong collaboration with UX peers from different business units as well as partnering with brand and marketing to create consistent user experiences that display the value of using Booking.com.
Almost everything you write will be translated into 42 different languages, so you’ll be a key point of contact for a large team of translators, aware of cultural sensitivities and able to communicate your ideas and context clearly so that it can be localised for all of our markets.
Write copy that drives conversion, increases click-through rates or impacts key metrics determined by product owners or other stakeholders
Use data and key metrics to measure the impact of your words and transform those insights into measurable ideas that form a strategy
Create copy experiments to test your ideas, interpret results and iterate
Submit copy to language specialists, ensuring they are provided with a sufficient context (both conceptual and visual) for translating your ideas to a local audience
Collaborate with your fellow copywriters to ensure customer-facing copy is consistent across all user experiences
Respond to enquiries from language specialists that may require additional context in order to satisfy translation requests from your teams
Work with multiple product teams to create new experiences that bring value to our customers and promote value through a variety of offers
Excellent writing skills and can write for a variety of audiences and platforms
Familiarity with metrics and experimentation techniques
Great communication skills and a keen eye for detail
Ability to manage multiple stakeholders and to work well both independently and within a team
Confident sharing ideas, asking questions and challenging product teams in the ideation and creation process
Collaboration with multiple stakeholders including branding and marketing and various product teams
Comfortable working alongside Researchers,Designers, Developers & Product Owners on data-informed product ideas and experiment lines
Able to prioritize your workload based on business needs
Confident working on messaging strategy and looking at solutions that can scale
At least 3 years of experience in online copywriting with an emphasis on e-commerce
Experience with writing for customers and optimising for conversion
A/B testing and knowledge of experimentation techniques
Experience with user testing and shipping new products and features
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.