At Booking.com, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners and people, we make it easier for everyone to experience the world.
This role requires a results-focused, strategic thinker. Someone who understands that small changes can have a big impact and knows the importance of the words we use and the tone they’re written in. You’ll be an advocate for copy as a craft and a key contributor to the success of the Trip Foundations track. You’ll be supporting product teams that work on displaying our variety of offerings as well as creating exciting new features for the connected trip that allow our customers to get more value from Booking.com.
UX Copywriters create and safeguard an informed, unified voice that people recognize and trust. Their skills range from short-form copy and persuasion to SEO writing and transcription. They may write copy for chatbots, product features, or email marketing campaigns. UX Copywriters are user-focuses and use user research and other forms of data to identify patterns and trends, develop strategies and iterate on learnings in order to contribute to product goals. As the voice of the product, UX copywriters own the end-to-end journey of their words, from the creation of the copy to its translation and performance, including all of the relevant processes in between. They work together with various stakeholders: Developers, Designers, Product Owners and Researchers. This is necessary in order to meet and exceed our very high and continuously Developing UX Standards.
We are looking for a writer with a business to business background to support our partner side of the business. You’ll be working to help the UX experience building API offerings often through third party vendors. Experience in building guidelines, ToV, terminology, messaging hierarchy, and or sales like pitch for an opportunity are beneficial in this role.
Almost everything you write will be translated into 42 different languages, so you’ll be a key point of contact for a large team of translators, aware of cultural sensitivities and able to communicate your ideas and context clearly so that it can be localised for all of our markets.
Write copy that drives conversion, increases click-through rates or impacts key metrics determined by product owners or other stakeholders
Use data and key metrics to measure the impact of your words and transform those insights into measurable ideas that form a strategy
Create copy experiments to test your ideas, interpret results and iterate
Submit copy to language specialists, ensuring they are provided with a sufficient context (both conceptual and visual) for translating your ideas to a local audience
Collaborate with your fellow copywriters to ensure customer-facing copy is consistent across all user experiences
Respond to enquiries from language specialists that may require additional context in order to satisfy translation requests from your teams
Work with multiple product teams to create new experiences that bring value to our customers and promote value through a variety of offers
Excellent writing skills and can write for a variety of audiences and platforms
Familiarity with metrics and experimentation techniques
Great communication skills and a keen eye for detail
Ability to manage multiple stakeholders and to work well both independently and within a team
Confident sharing ideas, asking questions and challenging product teams in the ideation and creation process
Collaboration with multiple stakeholders including branding and marketing and various product teams
Comfortable working alongside Researchers,Designers, Developers & Product Owners on data-informed product ideas and experiment lines
Able to prioritize your workload based on business needs
Confident working on messaging strategy and looking at solutions that can scale
At least 3 years of experience in online copywriting with an emphasis on e-commerce
Experience with writing for customers and optimising for conversion
A/B testing and knowledge of experimentation techniques
Experience with user testing and shipping new products and features
Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.