Job Properties
  • Job Type
    Full-time Position
  • Background
    Finance and Economics
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    1 - 2 Years
  • Degree Required
    • Province
      4,246 reviews
    • Date Posted
      April 20,2021
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK
    • internship package

    Specialist Paid Search

    Fully support and drive Europe objectives, mainly to accelerate growth of the business conducted via its own eCom channels through:
    Execute and Optimize Paid Search operational activities to establish the adidas and Reebok. comm & app as the online destinations of choice.

    Role & Responsibilities:
    Provide input into the eCommerce Paid Search strategy, across
    a selection of European markets for the adidas and Reebok brands
    Manage day to day paid search and feeds operations together with our agency, to meet KPIs and customer acquisition goals. Across Paid Search Text and Shopping.
    Oversee and carry out scheduled and ad hoc tasks in order to help drive top & bottom-line growth of our Paid Search program to achieve sales, ROI and total contribution goals
    Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities
    Drive and implement testing, reporting, optimization on Paid Search activity to identify key levers and opportunities for improvements
    Monitor Paid Search trends, best practices and techniques and understand the potential benefit of new features in the industry where possible
    Work with the SEO team to find efficiencies within the search channel
    Responsible for briefing campaigns and product launches to the agency for execution
    Work with several PPC tools to carry out health checks and optimizations, maintaining high quality account performance

    Paid Search revenue and Return On Investment

    Key Relationships:
    EU performance media team
    Global performance media counterparts
    Digital analytics team
    EU .comm & app teams Amsterdam / HZO
    eCom CX team
    External agency
    Brand Marketing
    Local eCom teams

    Knowledge, Skills and Abilities
    Bachelor or Master's degree required, preferably 1 year Paid Search experience. (agency or client side)
    Working knowledge of Google Ads is required; Search Ads 360 and Adobe Analytics knowledge would be beneficial
    Understanding of attribution modelling is valuable
    Strong knowledge of Microsoft Excel
    Strong communication skills: written & oral and ability to quickly build strong relationships
    High attention to detail; strong analytical skills and excellent organizational & planning abilities
    Proficient in written & spoken English, an additional European language be beneficial
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