Are you passionate about building and driving organic growth strategies, to boost and generate relevant traffic for brands? Accell Group offers a new role as SEO specialist in our digital team in Amsterdam, focused on driving new concepts and building new digital initiatives across Europe.
Accell Group is an international group in the middle and higher segments of the markets for bicycles and bicycle parts and accessories. The company is market leader in Europe. Accell Group is also Europe’s market leader in electric bikes. The company’s portfolio includes strong national brands and leading international (sports) brands that together provide a complete and complementary range of products for all cycling-related needs. The best known brands are Haibike, Sparta, Lapierre, Tunturi, Raleigh, Koga, Batavus, Ghost, Babboe, Diamondback and XLC. Accell Group is a listed company on the Amsterdam Stock Exchange.
As a SEO specialist you take the lead in initiating & driving SEO growth strategies for the various brands and countries across the Accell Group. Your primary focus will be on driving more organic (quality) traffic to our platforms, by optimizing and strengthening the Accell brand’s authority and rankings.
You feed the development teams on technical SEO requirements and validate its implementation. And you strongly cooperate with the content and copywriting team(s) to boost the content strategies, so we optimize and provide the most relevant content and advice to our customers & prospects.
You are responsible for initiating SEO audits and establishing SEO growth strategies across the Accell brands, initiatives and countries, together with the local/regional organizations.
You ensure good rankings and quality traffic from all traffic sources, between the various brands and between countries
You strongly cooperate with your cross functional team (Development, UX and Product owners to ensure a SEO proof infrastructure from a technical point of view. (Examples: correct implementation of href lang tags, canoncals, structured data etc).
You work with our content and marketing teams and local/regional organizations on strong keyword and content strategies, to drive SEO optimized content creation, optimization and content planning. (long tail keywords)
You develop and implement a strong outreach (link building) strategy, where you engage all relevant teams: marketing & PR, to support on retrieving strong referrals to our platforms.
You frequently analyze SEO results and it’s business impact
You train your internal and regional stakeholders on all aspects of SEO ensuring maturity.
What you bring to the table:
You are an engaging expert: you live and breathe SEO and are a true advocate on bringing and driving this in our various teams within the organization.
You are a pro-active driver: you focus on long-term objectives, but make an impact by achieving results in the shorter term.
You have a proven track-record on SEO at agency or client side. With a minimal experience of 3-5 years working in SEO. Preferably, you have experience with running a more complex SEO project, like a successful SEO migration.
You have experience with various SEO tools (MOZ, Screaming Frog, STAT, Majestic etc)
You are a strong communicator in English both verbal and written.
You are a cross-functional thinker and worker, you are able to engage your scrum team as well work independently
You are up-to-date when it comes to the latest developments in Search, e.g. voice search and rich snippets
Our offer to you?
A solid benefits package to be able to live a happy life;
The opportunity to make an impact and co-shape an amazing e-commerce proposition & platform;
A brand new and fully equipped office in the Amsterdam area;
An open, highly informal, international working environment with a strong start-up vibe;
A new and exciting cycle in your career working on leading global bicycle brands;
And just a whole lot of fun and celebrating successes together!