Job Properties
  • Job Type
    Full-time Position
  • Background
    Creative and Design
  • Category
  • Languages
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
      8,503 reviews
    • Date Posted
      April 05,2021
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    • internship package

    Senior Digital Content Strategist, Amsterdam

    It is a great time to be in Digital Experience Design at IKEA!

    Guided by our motivation to create a better everyday life for the many people, we are driving human-centered-design into all areas of the organization to put the customer and coworker at the center of everything we do.

    Our ambition is to create the best-in-class digital experience for customers and coworkers alike, constantly listening and learning from them, creating those experiences with them, iterating and improving in perpetuity. We do not exist without our customers and coworkers and believe that we report to them. Their feedback is our success and our failure.

    Five principles guide us

    • Design puts people first
    • Design brings confidence to decisions
    • Design is a catalyst for growth
    • Design brings ideas to life
    • Design empowers the many people

    We take Design seriously!

    Our team is made up of passionate experts in all areas and levels of Digital Experience Design: Product UX Design, Strategic Experience Design, Data Experience Design, Experience Design Research, Emerging Tech Design, Digital Taxonomy, Content Strategy, Experience Writing, Optimization Writing, Inclusive Design, Design Systems, Motion Design, and Design Ops to hold us all together and keep us efficient.

    We are building the entire Digital Experience Design organization from scratch and need passionate coworkers to help drive IKEA into the future! Join us to start the journey of a lifetime.


    Have you dreamed of crafting and leading digital content strategy to help billions of customers around the world create a better everyday life at home? The Sr Digital Content Strategist is an amazing opportunity to bring your content strategy experience to help IKEA achieve that vision.

    You will work in highly collaborative cross-functional teams across UX, Strategy, Research, Product, Data and Engineering, to deliver world-class digital experiences, crafting and leading content strategy. Further, help to lead content strategy workshops, drive education of digital content strategy, create toolkits, and more to ensure we have a mature human centred content approach.

    You are passionate about, and highly experienced in, creating and delivering digital experiences that have big impact in people’s lives and their relationship with a company’s products and services

    To succeed in the role, we see that you have experience in many of the following:

    Experience in crafting Digital Content Strategy in an omnichannel setting

    Implementing human-centred content methods and approaches into cross-functional teams

    Working with a variety of content producing teams to drive a cohesive content experience

    Extensive experience as an inspiring, motivating and hands-on craftmanship leader of content strategist, experience design writers, senior and product ux designers and more.

    Helping to create digital content strategy education plans and best practice guidance

    Presenting to product, experience design, and business peers

    Extensive knowledge of changing digital trends in order to understand potential innovative content solutions that meet human needs

    Setting Digital Content Strategy best practices by continually benchmarking against industry standards to continuously validate and improve deliverables

    Experience working in an agile, highly collaborative team of content, experience design, product, tech, and data co-workers


    At Group Digital, we set the global digital agenda in order to enable IKEA to become the world´s leading multichannel home furnishing company. We drive the development, provision and operation of our digital products and services using new and existing technology with agile delivery methods. At the same time, we provide a home for digital skills to both develop and extend technical, people and business skills needed to continuous development and growth.

    Where our Digital Transformation is allowing us to create new ways we meet and interact with our customers and co-workers, our Digital Experience Design team is responsible for shaping what the future looks like. The team has a clear vision: to create everyday digital experiences for the many people through our human-centric methodologies that enable design, inspiration and innovation.


    This role reports to the Head of Digital Experience Content and is located Amsterdam, Netherlands. Our organization has co-workers in Amsterdam, Sweden, Madrid, Shanghai and Philadelphia.

    Please note that we don’t handle any applications on mail and in English only.

    You might have some questions about the recruitment process, and we are more than happy to answer those! Feel free to connect with our recruitment specialist,
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