Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
  • Languages
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
      834 reviews
    • Date Posted
      March 26,2021
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    • internship package

    Senior Data Analyst - Attractions

    At, data drives our decisions. Technology is at our core. And innovation is everywhere. But our company is more than datasets, lines of code or A/B tests. We’re the thrill of the first night in a new place. The excitement of the next morning. The friends you make. The journeys you take. The sights you see. And the food you sample. Through our products, partners, and people, we make it easier for everyone to experience the world.

    Attractions Mission and Purpose

    The Trips business unit that Attractions is part of, will bridge the of today with the Booking of tomorrow, leading the evolution from a single-product company to a multi-product offering company with an unprecedented, personalised travel experience at the heart of its success.

    Attractions is a new business dedicated to helping travellers discover and book things to do around the world, from museum tickets, to canal cruises and guided tours. To do this, we need to build a marketplace with the world’s broadest selection of bookable things to do, and effortlessly match the right activity to the right person at the right time. Our goal is to offer travellers the widest choice and the best customer experience, no matter what tour, activity, or attraction they choose.

    About the role

    We are looking for a Senior Data Analyst who drives how data is leveraged in solving business problems within their area. Consulting with business partners in problem-definition, setting success metrics and shaping the way forward through data insights. As a Senior Data Analyst within the Attractions business you will gain a deep understanding of business problems, embrace a customer lens, and tackle problems with timely analytics and translate analytics vision and strategy into execution. You will provide reliable, and actionable insights to partners using effective communication methods tailored for your audience.

    In this role, you will be directly involved in enabling business improvements by supporting Attractions in defining key metrics, implementing tracking and reporting tools and performing various analyses. You will also play a vital role in answering strategic questions and helping to shape how we can better enable our customers to experience the world.

    As one of the early joiners in the Attractions Data Team, you will play a key role in shaping how we use data in the business. This will be an amazing opportunity for someone who has a passion for building, for someone who wants to gain a direct understanding of what drives a rapidly growing business and how to use data to solve the challenges that fast growth brings.


    • Take a leading role in setting strategy and objectives for Attractions Data Team
    • Work with operational teams to define key metrics, determine data requirements (with data engineer), and implement tracking and reporting
    • Analyse operating performance and develop actionable insights
    • Takes ownership and understands goals and objectives of supporting business partners, translating them into analytics requirements/frameworks
    • Support strategic decision making by analysing opportunities as well as helping to structure and provide data insights to answer key strategic questions
    • Promote data driven decision making culture and competence in the business
    • Provide input to data engineer and developers to implement and continuously improve a robust and scalable data infrastructure
    • Works closely with team members to ensure data quality, provide technical and tactical support, remove roadblocks and provide active support
    • Ensure scalability, reproducibility and long term orientation in the work they do.
    • Defines and promotes best practices within their area by proactively improving definitions, workflows, visualizations and queries.
    • Takes ownership in identifying tracking opportunities and is active in collaborating with relevant roles to make sure data collection is done robustly.
    • Seeks for new approaches and ways to make their work and that of others more efficient.


    • Strong analytical problem solving skills, especially unstructured problems
    • You deliver accurate, meaningful and timely information, based on well thought through research
    • Demonstrable ability to understand and link customer behaviours to business impact
    • You have strong analytical skills with financial acumen, and the ability to see opportunities & threats
    • Demonstrable experience as a thought partner / leader
    • Ability to influence people, present recommendations in a compelling way that is tailored to the audience
    • Strong knowledge of statistical methods (web analysis software is a plus)
    • High SQL proficiency is essential (R and Python are beneficial) as well as data cleaning and preparation
    • Has excellent data visualization skills and storytelling, capable of driving actions from stakeholders (e.g. self-service visualization tools or slide decks)
    • Is capable of articulating complex concepts in simple terms to stakeholders
    • Entrepreneurial, independent and fully able to align scope of work with stakeholders, set a plan and communicate progress proactively
    • Able to balance the need for accuracy and efficiency and to ruthlessly prioritise work with highest business (customer) impact

    Desirable skills/experience

    • Experience in a new/ fast growing business
    • Experience of working in / for an e-commerce organisation
    • Experience of working with large datasets
    • Cross-device analytical experience (Mobile / Desktop / Tablet / App)
    • Experience with data visualization software (Tableau beneficial)
    • Experience using R or other stats packages
    • Experience using Hadoop
    • Google Analytics and Tag Manager


    • An opportunity to contribute to a high scale, complex, world renowned product and seeing real time impact of your work on millions of travelers worldwide.
    • Be part of a truly international fast paced environment and performance driven culture.
    • Opportunity to utilize technical expertise, leadership capabilities and entrepreneurial spirit.
    • Promote and drive impactful and innovative engineering solutions.
    • Technical, behavioural and interpersonal competence advancement via on-the-job opportunities, experimental projects, hackathons, conferences and active community participation
    • Full relocation support for you and your family (if the case) to move to Amsterdam - one of the most cosmopolitan cities in Europe. We have fine-tuned this process by successfully relocating 300+ Technology professionals to Amsterdam in the last year alone!
    • Headquarters located in one of the most dynamic cities in Europe: Amsterdam
    • Performance-based company that offers 29 vacation days, career advancement, and lucrative compensation, including bonuses and stock potential
    • Discount on accommodations with the “Booking Deal” including other perks and benefits
    • Company-sponsored family and social activities to help our employees become integrated with each other and Dutch culture
    • Diverse and creative colleagues from every corner of the world
    • With over 70 different nationalities within the technology department alone, you will be able to absorb new skills and grow your career in a multicultural environment.
    • We value Diversity of all types and in an open, dynamic workplace. This has been a pillar at since day one, and something we continue to strongly believe in and build today. is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive.

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