Impala Studios is a hyper fast-growing, mobile tech company. We make people’s daily life joyful, simpler, more informed, skilful and creative through the functionality & content of our portfolio of applications.
We are now looking for a Senior ASO Specialist to join our Marketing department. Your goal is to develop and execute the ASO strategy in alignment to our marketing strategy. Furthermore, you will act as mentor and coach other ASO Specialists and Product Marketers in the area of work methods, processes and techniques.
What you’ll do:
Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and (organic) install rate.
Review, challenge and follow-up on the development and outcome of product teams’ ASO strategies & roll-outs, by providing expert support, regular health checks, ad-hoc support and cross-project insights.
Set frameworks for measuring, analyzing and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance.
Tie ASO efforts to quantifiable results like CLTV improvements.
Report on global ASO activities and their impact on business performance.
Stay on top of the latest developments in app store optimization on various platforms, including App Store and Google Play.
Initialize and advise on localisation efforts to adapt ASO towards different markets and cultures.
Audit and develop internal frameworks, processes and best practices for localization.
Conduct competitive analysis and research in order to stay up to date on the competitive landscape.
Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with external tools & service providers.
Provide quarterly roadmaps of ASO projects that contribute to the Marketing Department Plan.
Who you are:
Solution and results-oriented. You don’t only detect issues but also provide solutions and aim for results.
Big-picture and detail-oriented. You know how to fine-tune details yet focus on the big picture.
Proactive. You don’t wait until people come to you. You make sure to take action when it's needed.
Interested in coaching, as you will support and mentor ASO Specialists and Product Marketers.
Strategic thinker. You are able to use your critical thinking to solve complex problems and create plans for the future.
Communicative, as you will interact with Marketing designers, XD designers, ASO Specialists and (external) 3rd parties.
What we’re looking for:
Bachelor or Master’s degree in Marketing, Business Administration and/or Economics.
4+ years relevant experience in mobile marketing.
Excellent communication skills in English, both verbal and written.
Extensive experience in ASO and user acquisition.
Broad experience with campaigns and market analysis.
Benefits & Perks:
Be a part of a diverse and challenging international culture within a dynamic and innovative company with lots of virtual events!
An enthusiastic team of great and passionate colleagues who work together in a collaborative and challenging environment.
A competitive salary and a great remote and flexible working environment.
All the hardware and gear you will need to work the best way possible!
A pension scheme to plan your future in the Netherlands, and a bicycle plan to live your best life in this country!
At Impala, we take your development seriously, so we offer all the training and education you might need for your personal and professional growth.
Once we go back to working in the office, we'll have you covered: You will have a very tasty lunch, and healthy snacks will be there anytime you would like, and we'll provide a full travel allowance for you.
And this is who we are!
Impala Studios is a global leading European mobile media publishing, content creating, technology powerhouse. We make people’s daily life joyful, simpler, more informed, skilful and creative through the functionality & content of our portfolio of applications.
Our group of talented people (currently over 40 and growing fast) work agile and in X-functional teams. We combine all the right expertise & capabilities to stay on top of the ever-changing app market and constantly grow our portfolio of successful apps. Millions of consumers worldwide enjoy our top-ranked apps daily, and our consumer base is growing every day.
Our company culture:
We sincerely care for each other and our work-life balance within Impala Studios. In our work, we collaborate and challenge each other. We speak up, give and receive feedback, and are proud of our “decide and do” mindset. And last but not least, we ensure that what we do is meaningful.
Do you see yourself in this role and company? If yes, apply here. We would love to hear from you!