Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
    English
  • Experience Required
    3 - 5 Years
  • Degree Required
    Bachelor
    • Province
      PVH
    • Date Posted
      January 26,2021
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK
    • CV CHECK
    • internship package

    SEA Specialist

    About Calvin Klein Europe B.V.
    CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

    Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

    The Team
    You are part of Calvin Klein Ecommerce and Marketing departments, reporting to the SEM Manager. The team is key in driving growth to our website as well as in driving brand visibility across Europe. You will work closely with other teams within Marketing & Ecomm, and external partners.


    Key Responsibilities:

    • Collaborate with SEM Manager on strategy, prioritization, optimization, automation and innovation

    • Define and improve global processes within Paid Search team that will allow to scale operations across markets, engines and platforms

    • Drive innovation in coordination with other members of the Paid Search team: new ideas, features, tests that support business growth having in mind the various requirements of the markets

    • Lead multiple projects and develop roadmaps that will drive the intensive growth of paid search and the business

    • Lead the Paid Search Strategy for the assigned Regions according to its needs

    • Responsible for reaching defined targets on revenue growth for assigned markets

    • Monitor KPIs on a daily, weekly, and monthly basis against targets

    • Manage paid search campaigns end to end to ensure a successful outcome across multiple search engines, markets and languages

    • Plan, propose, develop and execute strategies for keyword opportunities, campaign structuring, targeting, ad copy and other elements of paid search

    • Develop and execute channels’ roadmap aligned with the overall Marketing calendar and E-Commerce Strategy

    • Mentor team members

    • Collaborate with the core stakeholders in understanding business challenges, providing opportunities for growth, and execute with excellence.

    • Share best practices and learnings with other team members and other teams

    The Ideal Candidate:

    • 3+ years of experience in working in a fast-paced digital agency, Ecomm environment or performance marketing.

    • Extensive hands on paid search experience

    • Knowledge and understanding of paid search bid management tools and technologies e.g. Search ads 360, Marin, Kenshoo, etc.

    • Strong commercial pro-active mindset

    • Strong numerical and analytical skills with the ability to turn analysis into actions

    • Self-starter, efficient time management and strong problem solving skills

    • Proficient in number crunching in Excel and experience with analytics tool such as Google Analytics, Omniture, Insights Discover, Tableau, Looker, Google Data Studio

    • Highly analytical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.

    • A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.

    • A strong learn-it-all and entrepreneurial mentality. Eager to learn and test new initiatives.

    • A highly flexible, positive and resilient attitude with the ability to be innovative and collaborate

    • Results and performance focused.

    • Strong verbal and written communication skills, attention to detail & accuracy.

    • Knowledge of the retail & fashion industry is a plus.

    What You Can Expect from Us:

    • A beautiful state-of-the-art Campus, complete with our very own People's Place Gym and People's Place Cafés

    • A company culture that fosters development, offering training and learning opportunities through our very own PVH University

    • An international environment which respects diversity, equality, and individuality

    • A smart work program that empowers our associates to work at their preferred location within a flexible schedule

    • A chance to unwind with weekly social activities

    We would love to know why this is the role for you, so please include a motivational letter with your application.

    PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

    #LI-LP1

     
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