Management & Business Others Marketing and PR Media
1 - 2 Years
Recruitment Marketing - Content Lead
The Content Lead will be part of a collaborative Recruitment Marketing Team that focuses on cross functional EVP and Talent Attraction social and digital content creation. At the core of this role is the ability to take creative ideas and turn them into tangible outputs. The Content Lead will be a true enabler in the creative process. This full-time position is based in Amsterdam, and will be reporting to the Global Head of Recruitment Marketing and partner very closely with the Content Agency.
The Content Lead is responsible for creating a successful candidate experience through their editorial content expertise for Talent Acquisition and key hiring priorities (ABU/Central Tech/Commercial). They are responsible for safeguarding our employer brand and recruitment marketing efforts with a unified visual style and tone of voice. They also ensure ongoing alignment on content success between Recruitment leaders, Hiring Managers, Marketing and Content Agency to share learnings and set the path for scale when needed. This role is highly creative but pragmatic in approach, and has a strong knowledge of visual content and copy and how that relates to joining Booking.com as a hopeful candidate and future employee.
This role requires an individual with a strong background and industry knowledge, accompanied with the ability to build relationships; identify team and business trends; with a focus to deliver the best possible service to stakeholders across the Booking.com business. The role is able to explain the ‘why’ behind the proposed content plans to stakeholders and address the pros and cons of these against alternative solutions, using achieved business impact and improved customer experience as measures for success.
The Content Lead has a highly collaborative nature, a passion for the latest developments in content creation and the desire to make a large commercial impact through showcasing content tailored to a robust candidate experience to work at one of the world’s leading travel platforms.
Combine business objectives, knowledge of content and key data points (e.g. user research, customer behaviour data, attribution, content success metrics) to define and continue to develop content strategy for their assigned business unit or track
Monitor performance of content strategy, adjust where needed, create strong feedback loops between Business Unit and Content Agency on content investment needs, learnings and best practices
Work with agile creative content specialists or Content Agency project managers to produce creative content to fulfil on strategy
Drive consistency of content (in terms of brand positioning, tone, style) across the recruitment marketing and talent acquisition community and in product to ensure greater cohesion
Where needed, create and own editorial calendar for the business unit and align on desired impact with BU and recruitment marketing team
Work with Recruitment teams to experiment with new types and applications of content where needed to support critical talent attraction efforts and measure success
Knowledge & Skills
Minimum 4 years experience of working with content, and a minimum of 3 years’ experience of proven impact through developing content strategy within an e-commerce environment
Significant experience in the ideation, creation, planning and maintenance of editorial content (covering mostly visual and written content)
Ability to apply user research and experimental data to inform and defend content strategy and its development
Experience of working with content localisation (visual and written) and ability to relate localisation decisions to qualitative or quantitative data
A strong understanding of how product development works in an e-commerce environment
A strong understanding of brand development, and how to support a brand in new initiatives
An ability to create guardrails when needed that cascade from - and stay true to - our global brand guidelines
An ability to lead ideation sessions around key business objectives with BU or track owners and creative team
An ability to build strong and effective relationships across product, marketing and creative teams
Able to work in agile way with ad hoc creative teams