Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Hoofddorp
    • Date Posted
      August 26,2021
    • JSS
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK
    • CV CHECK

    Program Manager (Marketing)

    Overview:

    The Marketing Program Lead will be responsible for conception through to execution of marketing campaigns designed to drive awareness of Hexagon PPM solutions internally and externally across the globe in targeted industries.


    In this role, you will collaborate to research and define priorities, scope, plan schedules, drive work efforts, and monitor campaigns/programs from inception through delivery. You'll be responsible for generating awareness, marketing analytics, nurture strategies, SEO, and lead reporting PPM's Vertical industry solutions serving our core markets. You will work in an open, collaborative environment with cross-functional and global teams, including Regional Business Development, Marketing Production, Regional Marketing, Go-To-Market leadership and Sales.

    Responsibilities:
    • Build a deep understanding of industry trends and the needs of the vertical’s clients to ensure campaigns are highly relevant, timely and client-centric.
    • Define, lead and execute the regional Vertical’s Marketing Strategy.
    • Plan, develop, create, and execute marketing campaigns that include email marketing, social media, videos, webinars, infographics, thought leadership, and live event focused on prospect and customer target markets.
    • Track effectiveness of marketing campaigns and analyse results and business impact. Provide insights into results and recommendations for how to improve and optimize going forward.
    • Coordinate with the Content Lead, Product Owners and Industry Consultants to ensure messaging is optimized to ensure campaign success.
    • Ensure ongoing communication and follow-up on priorities with the sales team, making adjustments to accommodate changing market conditions and emerging opportunities; attend regular sales meetings.
    • Support go-to-market needs for the relevant Vertical customer segment.
    • Ensure that all the activities are captured in our CRM system (Salesforce), use data to optimize campaigns and report on return on investment.
    • Manage and adhere to the Vertical marketing budget.
    Qualifications:
    • Experience of working in B2B marketing in a comparable high-tech products company or in a relevant industry company
    • Excellent design skills (Adobe InDesign, Photoshop, Illustrator)
    • Attention to detail and meticulous approach to content creation.
    • Excellent knowledge of English oral and written, is essential. Other languages are an advantage
    • Responsible, flexible and customer oriented – a pro-active, no nonsense and pragmatic attitude
    • Excellent relationship building and communication skills
    • Ability to balance between working independently and cooperating with the team to ensure meeting defined deadlines in a flexible multi-discipline and international environment
    • Expert skills in Microsoft Office
    • Advanced experience of one or more of the following programs is an advantage: Salesforce.com, Sitecore, Pardot,
    • Ability to travel a few times a year

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    About Hexagon Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. Hexagon's PPM division empowers its clients to transform unstructured information into a smart digital asset to visualize, build, and manage structures and facilities of all complexities, ensuring safe and efficient operation throughout the entire lifecycle. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 21,000 employees in 50 countries and net sales of approximately 3.9bn EUR. Learn more at hexagon.com and follow us @HexagonAB © 2021 Hexagon AB and/or its subsidiaries and affiliates. All rights reserved. Recruitment Process As part of our recruitment process you may be required to complete a background and/or reference check. If this is required you will be notified in advance, and be asked for your authorisation before the check takes place. All details will be provided via the background check policy.

     
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