Job Properties
  • Job Type
    Full-time Position
  • Background
    Finance and Economics
    IT
    Management & Business Others
    Marketing and PR
  • Category
  • Languages
    English
  • Experience Required
    1 - 2 Years
  • Degree Required
    Bachelor
    • Province
      849 reviews
    • Date Posted
      May 19,2021
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    • internship package

    Program Manager Marketing Technology

    Booking.com is looking for Program Managers all around the globe! Join us in our beautiful Amsterdam headquarters and work on planet Earth’s #1 accommodation website with the industry’s smartest people.

    This role is part of the Partner Performance Marketing Track which focuses on optimising our 2 million+ accommodation partners performance on our platform by providing customised tailored interactions via our digital channels and ultimately empowering these partners to discover commercial growth opportunities. Our target audience includes a diverse range of accommodations globally from homes to local hotels and very well known chains.

    Deploys and optimizes marketing technology functionalities within the Digital Partner Experience, helping the team to scale the management of Booking.com supply partners by using digital channels, digital programs and marketing technology.

    Builds a marketing automation Center of Excellence, through creating an ecosystem of marketing technology and leveraging currently existing and additional data while making sure that we are utilizing marketing technology to the best of our ability.

    Consults and supports other team members within Digital Partner Experience to identify automation opportunities and brings them on board on scalable initiatives in order to save time and improve cost efficiency of channels and platforms.

    Creates and manages a backlog of technology functionalities together with designing and executing strategies for marketing technology to contribute to both our partners’ and Booking.com’s success.

    Responsibilities

    Program ownership

    • Be able to drive the long-term team vision through generating new projects and initiatives, bringing all team members on board.
    • Create a backlog of user stories and projects for their topic area
    • Prioritize user stories and projects, based on the expected business impact
    • Define key results for their program, based on both internal business needs and external partner behaviors.
    • Ensure the delivery of changes and improvements in their topic area
    • Define key success metrics for their area in line with company, department and team strategies, monitor overall performance, and initiate optimizations in their topic area
    • Take ownership in setting and elevating standards in their area of expertise.

    Consultancy and support

    • Be a consultant for team members within Digital Partner Experience to use marketing technology applications in an optimal way.
    • Support colleagues in complex marketing challenges by coming up with technical design solutions to optimise the partner’s experience and to increase the team’s operational efficiency.
    • Coach and educate team members within Digital Partner Experience to get to a higher level of proficiency of using the marketing technology ecosystem
    • Measure and monitor the performance of marketing technology applications and databases within their scope for quality assurance purposes.
    • Take ownership for solving issues and bugs in collaboration with internal product and technology teams and 3rd party software providers.
    • Provide business cases, prioritised requirements and user stories to internal Product and Technology teams that provide in-house marketing technology solutions.

    Innovation

    • Be the face of our Marketing Technology center of excellence. Design and execute strategies for marketing technology to contribute to both our partners’ and Booking’s success.
    • Investigate, test and develop new opportunities that contribute to their area’s success.
    • Challenge the status quo by designing experiments to grow results.
    • Initiate and do external research into trends in marketing technology and new developments, functionalities and providers that could be of benefit for booking.com.

    Business impact

    • Have a clear understanding of, and influence on, the business impact of team projects.
    • Actively support others to find clarity on business initiatives and be widely accepted in the business as a key driver of value creation towards business ambitions.
    • Be able to create consistent reporting to showcase results and business impact of different projects.
    • Controls budget, forecasts costs and prioritizes investments to maximize the return on investment on campaign, tooling and 3rd party providers.
    • Create business cases that support strategy decisions and/or investment needs that align with the business goals and initiatives.

    Stakeholder management

    • Establish long-term, productive relationships with a diverse set of internal stakeholders.
    • Actively influence cross-team relationships to gain wide acceptance of interdependencies and collaboration and ensure learnings and successes are widely shared amongst relevant communities.
    • Accelerate not only individual scope, but others’ topics as well, based on effective stakeholder management.
    • Establish long-term, productive relationships within the organization.

    Requirements

    • strategies for and executing on (prioritizing, developing and optimizing) marketing automation.
    • 5+ years of experience with 3rd party vendor marketing technology, preferably using Marketo and its ecosystem of partner vendors as part of the marketing technology stack.
    • Business acumen to quickly understand commercial objectives and key results and the way all parts of the company work together to realise our ambitions.
    • Strong technical knowledge and experience to assess the feasibility of solutions, e.g. in implementation/integration projects like with CRM, CMS, translations, events tools, and ad bridges.
    • Technical knowledge of databases, API integrations and HTML.
    • Strong experimentation, test and learn mindset.
    • Self-starter with the ability to lead initiatives across teams and parts of the organisation to deliver results.
    • Experience working in a Business-to-Business marketing environment, preferably in a multinational context.
    • Creative thinker with excellent analytical skills and learning mindset.
    • Strong and high energy team player with a high degree of flexibility and positive communication that motivates and influences the achievement of team objectives.
    • Exceptional oral and written communication with the ability to facilitate discussions with executives and execution teams.
    • Excellent organizational skills, ability to prioritize tasks, and manage time efficiently. High performer with the ability to manage parallel tracks and expectations for project scope changes, seeing intersection points, and mitigating risks.
    • Ability to work in a fast-paced environment that changes rapidly.
     
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