We are looking for a Product Marketeer (B2C) for Yanga Sportswater! Do you want to be (jointly) responsible for the commercial strategy behind Yanga Sportswater? Would you love to work in a creative, commercial and fast-growing environment, where your input and initiative is very welcome? Then we must be looking for you!
This is what your assignment looks like
Within Basic-Fit, the commercial proposition surrounding Yanga Sportswater is of great importance. Yanga is a sugar-free sports water, enriched with a number of essential vitamins that we offer (in subscription form) to our members in the club. This add-on has been available for a number of years for all Basic-Fit members in Europe.
We are looking for a new colleague who can take this project to the next phase, both strategically and commercially. You will lead this project, performing analyses (P&L) at international, national and local level and formulate and execute a concrete action plan, that will be implemented on an international and scalable basis.
The success of Yanga Sportswater largely depends on the efforts of other departments. It is your task to initiate, test and implement commercial initiatives that support reaching our yearly targets. This means that you will work together closely with various stakeholders such as country management, marketing (customer journey) and the IT department (monitoring/implementing) to develop commercial and technical initiatives together.
Write and execute the international commercial strategy for Yanga Sportswater;
Analyze the results at national and international level and translate this into commercial initiatives;
Invent, test and execute projects to sell the Yanga subscription to members through an automated journey;
Ensuring and improving Yanga placement within the customer journey;
Monitoring the sales on international level (including forecasting).
Meet your new colleagues: Niek van Wieringen & Roel de Best
You are enthusiastic and entrepreneurial and able to see commercial opportunities. You can connect and involve stakeholders and you know how to motivate other departments to work for you.
Furthermore, we ask:
Broad working experience in commercial companies, for example as account manager;
Experience with customer journeys and you know how to read a P&L;
Strong experience with internal and external stakeholder management;
You have strong communication skills in English, a second language (e.g. Dutch, French or Spanish) would be a plus.
Basic-Fit is a young, dynamic and fast growing organization with a clear mission. We are the European market leader in the value for money fitness market and we are active in the Netherlands, Belgium, Luxembourg, France and Spain. We think sport should be affordable and accessible to make sure everyone who wants to be fit will be able to be fit. Our goal is to professionalize and grow the next years. To make this happen we need enthusiastic, innovative and driven people. We do not select by color, we just ask you to embrace our orange color.
What to expect within Basic-Fit?
An informal (you can wear jeans and sneakers if you want), international (many cultures and languages) and friendly environment;
Plenty of opportunities for your own initiatives and to grow;
Unlimited access to the online training courses of GoodHabitz;
Participation in pension scheme;
Collective health insurance;
Within walking distance of Hoofddorp train station and free parking at our headquarters;
And a beautiful gym (fitness equipment, spinning bikes, virtual group lessons) at our headquarters which you can use anytime.
Corona information: Currently all headquarters employees work remote, we always follow the guidelines of the RIVM.
Apply for this job
Until September 6, you are able to apply via our website ( please note, the vacancy will be taken offline sooner if we receive a lot of applications). Afterwards, we’ll make the selection and we’ll inform you as soon as possible. The process consists currently of two video interviews.
Before applying, please make sure you are eligible to work in the Netherlands. Unfortunately, we do not sponsor new work visa or permits for this position. If you already have a sponsorship, it’s possible to transfer this to Basic-Fit.
Do you still have a question? Please contact Karen, our Corporate Recruiter via email@example.com .
For all recruitment agencies: recruitment is done by our Corporate Recruiter herself, this means there is no help needed. If I do need a bit of help, I have some great agencies I work with. Thank you!