Job Properties
  • Job Type
    Full-time Position
  • Category
    Software & Information Technology
  • Languages
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      August 06,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK

    Personalization Manager

    Your new job and office

    As our Personalization Manager, you ensure that we are able to deliver relevant and personalized offers and communication to our customers across channels, offering them real value and benefits.

    The job.
    As our Personalization Manager, you are the driving force behind our global personalization strategy. You ensure that our personalization initiatives are accelerated to support our brands across the globe in delivering relevant and hyper-personalized messages through the whole customer journey. Your audience are our loyalty customers, but also our non-loyalty customers and potential customers. You help to ensure they will receive relevant and personalized communication, offers and advertising, across all channels, for example email, website, app, display, search, social, customer care and in store. It is your responsibility to create the global personalization strategy and to manage the progress of the implementation. You use customer data to support the development of a central 360 customer view across various touchpoints of the customer journey. You enable us to build micro-segment views of our loyal customers which we can use to address them with personalized offers, rewards and shopping experiences in real-time. You will work closely with the Data & Analytics team to identify opportunities for hyper-personalization through algorithms to support our shoppers in real-time and create true tangible customer value. You will help to build a centralized algorithm repository that is scalable across our brands and regions, and to implement KPIs to measure success.

    As Personalization Manager,you will make an impact at Ahold Delhaize by:

    • creating a global personalization strategy across brands, across audiences and across channels, while taking into account privacy regulation and the approaching cookieless world.
    • creating in-house personalization capabilities in the local brand teams, ensuring the right strategy, technology, process, and roles are deployed. Guiding personalization teams through their strategic transformations.
    • designing and building a European personalization hub, which will support the local brands.
    • teaming up with our Data & Analytics team and Loyalty team, to provide the required data and data infrastructure and connections. Supporting the development of our central 360 customer view and using the insights that result from this for marketing purposes.
    • selecting and deploying best-in-class personalization technology across our brands, such as a DMP, CDP or journey orchestration platform. Setting up and monitoring KPIs, and creating a dashboard, driving the personalization goals in our brands, such as the redemption rate of personalized offers.
    • responding to fast changing customer needs and technology on our business, and being able to adapt accordingly.
    • promoting, scaling and sharing our personalization initiatives across our local brands in a consultative fashion.
    • managing innovative, multidisciplinary and cross-regional projects and small programs for personalization, involving multiple stakeholders.
    • building strong relationships and collaborating with our local brands, with cross-functional stakeholders such as colleagues from Digital Marketing, Capability building, Loyalty, Monetization, eCommerce, Data & Analytics, IT, Security, Finance, Legal, and with external parties such as media agencies, publishers, consulting partners and technology solution partners.

    Your new office.
    As Personalization Manager, you will be working at Ahold Delhaize. Approximately 370,000 employees worldwide serve over 50 million customers a week. On a somewhat smaller scale, you will be working with 1,500 colleagues in Zaandam, the Netherlands. By working together to improve every day and through innovation, we reinforce our role as a leader in retail and e-commerce. This is also how we build on trusted local brands. Strong brands that offer a great deal of knowledge, experience, and impact.

    You will find your new workplace at our bustling head office, next to Zaandam train station. More specifically, on the 8th floor of the Global Support Office (GSO) in the Digital Engagement department. This department is responsible for digital marketing, personalization, loyalty and monetization at Ahold Delhaize and across all our brands. However, due to COVID-19, we currently still work from home as much as possible.

    Everything you do with your colleagues is directly visible in our stores and for people at home. Curious who you will be working with? You will be part of the Digital Marketing & Personalization team and you report to the Digital Marketing & Personalization Director. You and your colleagues are responsible for fueling and enabling our great local brands to increase customer engagement, provide meaningful personalization, drive revenue and increase the efficiency that is needed to grow a thriving omni-channel business. To continuously identify, develop and grow our Personalization capabilities and skills you will work hand-in-hand with local Brand Digital Marketing teams and several internal departments such as Global and European expertise teams and also with external parties such as media agencies, publishers and technology solutions partners.

    What do we offer?

    What we offer.
    Here at Ahold Delhaize, we aim to grow. This is only possible if you grow along with us. That’s why we help you take your career and personal development in the direction you want to go. As we work together to build on our brand as well as your career, you can count on (based on 40 hours per week):

    • flexible working hours and the option to work from home.
    • an excellent pension plan with an employer contribution of 28.3%.
    • reimbursement for travel expenses to and from Zaandam.
    • twenty vacation days.
    • a personal budget for you to decide whether to spend it on extra vacation days, discounts or a payout.
    • a bonus on top of your salary.
    • attractive discounts on various insurance policies.
    • a laptop and phone.
    • a 10%-discount on your groceries at our Albert Heijn stores up to €300 per year.
    • regular fun events, and delicious samplings with free products.


    At Ahold Delhaize, you’ll be working for one of the biggest retailers in the world. You are bursting with ambition to keep up with us. For this vacancy as a Personalization Manager, you are a thought leader on personalization and you have:

    • a master's or MBA degree in a relevant field such as digital marketing.
    • between 8 and 10 years of work experience in personalization within a (global) retail environment.
    • experience with personalization strategies and approaches. Knowledge about personalization trends and best practices.
    • hands-on experience with data driven personalization technology, such as CDP, DMP, journey orchestration, with marketing technology and e-commerce technology which is connected to it, and with API connections.
    • experience with data collection, storage and processing, with data analysis and insights, and with performance measurement.
    • preferably experience with designing and building personalization capabilities, and deploying these across markets/businesses in a global organization. And experience with designing and building a personalization hub, which performs personalization activities across markets/businesses.
    • experience with acquisition and retention of customers within a large-scale, complex organization.
    • knowledge about segmentation and audience building, particularly within the retail domain.
    • up-to-date knowledge about privacy regulations and consent requirements for the usage of customer data.
    • excellent communication and project management skills. Strong analytical skills. Positive attitude and can-do mindset.
    • the ability to network well and to manage multidisciplinary, cross-regional projects and small programs with various internal- and external stakeholders in a large and complex multinational environment.
    • experience within Europe is considered a plus.

    Apply now.

    Seeing is believing. This is true in our stores, as well as in our head office in Zaandam. It could be your new workplace, where you, as Personalization Manager, have influence over the most renowned retail brands in the world. Apply now!

    In addition, we would like to ask you not to send a standard motivation letter, but to formulate an answer to the following questions:

    • Why would you like to work for Ahold Delhaize, and particularly in this position?
    • Why do you think you will be successful in this position? Please avoid too many words which are already in the vacancy text, make it personal.
    • What is one of your strengths and one skill you wish to improve or develop?
    • How can we use personalization to capitalize on the changes in consumer behavior & habits that have been accelerated by COVID?

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