Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    10+ Years
  • Degree Required
    • Province
    • Date Posted
      October 22,2020
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    • CV CHECK
    • internship package

    Personalization & Loyalty Manager

    Your new job and office

    As Personalization & Loyalty Manager, you work with all Ahold Delhaize brands to bring our loyalty offerings to the next level and build meaningful connections with our digital customers.

    As our new Personalization & Loyalty Manager you are the designated person to support and drive our brands in developing, executing and maintaining their personalized digital loyalty strategies. And with success: you provide thought leadership on strengthening the omni-channel presence of our brands, creating online and real-time engagement and growing emotional loyalty. In addition, you promote and optimize scaling up and knowledge sharing between our brands and possibly also between different regions. You also have extensive experience in collaborating and coordinating with various stakeholders spread across a complex organization.

    As Personalization & Loyalty Manager, make an impact at Ahold Delhaize by:

    • making sure our brands always stay at the forefront of customer engagement and customer relationship management. You optimize our customer lifecycles by driving personalization and loyalty strategies, ensuring consistent messaging toward customers, and helping to deliver ambitious sales goals.

    • supporting and driving optimal management of the customer shopping journey by our brands through omni-channel engagement before, during and after shopping to create hyper-personalized relationships with our customers for long term profitable sales growth.

    • managing and harnessing the power and expertise of our Personalization & Loyalty teams across all our brands, to ensure all brands can offer outstanding services to enable their strategy and personalization capabilities.

    • providing strategic digital initiative management to ensure a good cooperation between Personalization & Loyalty teams and marketing leadership teams. You understand and ensure synergies between key digital tracks, and work in maximum alignment with key functional teams.

    • developing a detailed program management structure, ensuring the ability to deliver effectively and efficiently in an environment where digital acceleration is necessary.

    What do we offer?

    As Personalization & Loyalty Manager , you will be working at Ahold Delhaize. Approximately 370,000 employees worldwide serve over 50 million customers a week. On a somewhat smaller scale, you will be working with 1,500 colleagues in Zaandam, the Netherlands. By working together to improve every day and through innovation, we reinforce our role as a leader in retail and e-commerce. This is also how we build on trusted local brands. Strong brands that offer a great deal of knowledge, experience and impact.

    Your new workplace will be at our bustling head office, right next to the Zaandam train station. More specifically, on the 5th floor in the Global Support Office in the Global & EU Digital department. Everything you do with your colleagues is directly visible in our stores and for people at home. Curious who you will be working with directly? You will be part of our Personalization & Loyalty team and report to the Director Personalization & Loyalty. Your team is responsible for building meaningful connections with our (digital) customers. Your team will often partner up with our marketing leadership teams. And you will work in close alignment with our key functional teams such as IT, Legal, Procurement and a number of external partners.

    Here at Ahold Delhaize we aim to grow. This is only possible if you grow along with us. That’s why we help you take your career and personal development in the direction you want to go. As we work together to build on our brand as well as your career, you can count on (based on 40 hours per week):

    • a gross monthly salary of up to € 6500,-

    • flexible working hours and the option to work from home.

    • an excellent pension plan with an employee contribution of 5.3%.

    • reimbursement for travel expenses to and from Zaandam.

    • twenty vacation days.

    • a personal budget for you to decide whether to spend it on extra vacation days, discounts or a payout.

    • a bonus on top of your salary.

    • attractive discounts on various insurance policies.

    • a laptop and phone.

    • a 10%-discount on your groceries at our Albert Heijn stores up to €300 per year.

    • regular fun events, and delectable samplings with free products.

    At Ahold Delhaize, you’ll be working for one of the biggest retailers in the world. You are bursting with ambition to keep up with us. And specifically for this vacancy as a Personalization & Loyalty Manager, you have excellent analytical skills and the ability to think strategically. You supplement these skills with:

    • a master’s degree, preferably in marketing or business studies.

    • at least 7 years of experience working in Marketing with focus areas like loyalty, digital, CRM, project management and budgetary and at least 3 years of experience in a retail organization or marketing agency.

    • a good understanding of today’s digital customer, eco-systems and how businesses should adapt accordingly. You know what is necessary for defining and implementing loyalty programs.

    • impeccable organizational and time-management skills.

    • excellent communication, presentation, consulting and relationship building skills.

    • the ability to work in a dynamic work environment with constantly changing priorities.

    • the ability to manage multiple projects cross-functionally, clearly representing the interests of all stakeholders involved.


    Seeing is experiencing. This applies to our stores and certainly to our head office in Zaandam. Perhaps your new workplace where you as Personalization & Loyalty Manager have an influence on the most famous Dutch retail brands. Apply now.

    In addition, we would like to ask you not to send a standard motivation letter, but to formulate an answer to the following questions:

    • Why would you like to work for Ahold Delhaize?

    • Why do you think you will be successful in this position? Please avoid words which are already in the vacancy text, make it personal.

    • Please indicate one of your personal strengths and one skill you wish to improve or develop.

    • What do you think makes a loyalty program successful in grocery retail and why?

    Want to know more before you apply for our role at Ahold Delhaize? Rein Speelman, Talent Acquisition Partner Digital, is happy to tell you everything about this vacancy via

    NLD-Zaandam, Provincialeweg 11
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