Finance and Economics IT Management & Business Others Marketing and PR
1 - 2 Years
Paid Social Specialist, Uber Eats
About the Role
Uber's global paid social team is at the forefront of the industry. You will lead large-scale, high-impact growth campaigns across multiple regions. You'll collaborate closely with business leads, publisher partners, data scientists, and ad tech stakeholders to develop automation that drives efficient scale.
What You'll Do
Lead full-cycle execution of global direct response paid social campaigns across Facebook, Snap, and other social channels. This role will focus primarily on Eater lines of business within Uber.
Craft outstanding performance marketing campaigns with our creative team, involving all the latest capabilities developed by advertising platforms (AR, lenses, videos, and more).
Collaborate with Ad Tech partners to develop and implement advanced automation strategies and optimization solutions across app and web campaigns.
Define areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices to drive customer acquisition, engagement, and retention.
Work cross-functionally with global teams to develop, launch and track high-impact integrated campaigns.
Contribute to other team projects and initiatives, remaining flexible and willing to contribute.
The position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to improve resonance with target audiences.
At least 2- 4 years confirmed experience in paid social performance marketing
Excellent analytical skills (Excel, SQL a plus) with multivariate testing experience
Understanding of ad-tech, including integration, tracking, both pixel and mobile app measurement, attribution, and bidding engines
Ability to adapt to quick changes within both the company and industry
Bachelors degree or equivalent (nice to have)
Experience using SaaS products, ex. Facebook Marketing Partner, highly preferred
Experience working with ad tech teams and product managers to build API tools for automation and advanced optimization
An understanding of the nuances of both the demand and supply side of a marketplace.
At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help drivers, riders, delivery partners, and eaters get moving in more than 10,000 cities around the world.
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.