Online Marketing Coordinator - (German or French speaking)
We are looking for a Marketing Coordinator to assist in the promotion of the Dubarry of Ireland brand in Europe. Your geographical focus will be on the German/French speaking regions of Germany, Austria and Switzerland where your specialist skills will include conducting market research, creating promotional materials, analysing sales data, digital activity and overall contributing to sales growth.
The ideal candidate should be able to interpret and analyse consumer behaviour, and target the Dubarry product range to those groups with the most appropriate marketing tools and channels.
Main Functions & Duties
Writing marketing plans and their accompanying promotional budgets
Build brand awareness and monitor data to increase the brand’s market penetration
Plan and evaluate digital marketing campaigns using tracking and analytical software such as Google Analytics (GA)
Maintain email and other databases within GDPR guidelines.
Assist with the production of marketing materials and literature, such as web content, press releases and trade marketing support
Create and update social media, website pages and produce email newsletters
Assist with the set up for promotional events and trade shows
Support sales teams and retailers to help reach sales targets
Explore how Dubarry can expand our affiliate marketing activities.
We are looking for a talented and enthusiastic colleague with the following profile:
1+ years of digital marketing experience
Bachelor’s degree in Marketing or related field
Understanding of Google tools, including SEO, SEA and GA
Excellent communication skills, including written skills for copy writing tasks
You are an enthusiastic and you can work independently
Experience with website management and Adobe Photoshop is an advantage
Good proficiency in the Dutch and English language. Fluency in German and French is highly desirable.
You can expect a good salary, and to participate in the company pension. Training will be provided in-house to transfer your skills, so you can expect to get started straight away. Our Utrecht team operate friendly working hours and are located in an easily accessible workplace.
Who are we?
Dubarry is a manufacturer of premium lifestyle boots, clothing, bags and accessories. The head office is in Ireland, you will be working at the European distribution center in De Meern - Utrecht