Management & Business Others Marketing and PR Media
3 - 5 Years
Online Demand Specialist Netherlands
eBay Classifieds Group (eCG) is an innovative leader in online classifieds with brands that span the globe. Our sites help people find whatever they’re looking for in their local communities – whether it’s a job, an apartment, a sofa, a car, a concert ticket, financial services or new friends. Every connection made or item found makes a difference by creating a world where people share more and waste less. People who want to connect and trade visit our sites because they’re fun, easy to use and built on trust.
About the business:
Every month Marktplaatshandles over 8 million unique visitors and 350.000 new advertisements each day making Marktplaats the largest online trading platform in the Netherlands. Consumer and professional sellers offer a large and varied assortment of used and new products. But we want to go even further - we are constantly changing our platform to deliver the experience our customers love. We are a mix of Dutch and Silicon Valley cultures; like both, we are an international team of passionate people who share a common interest in solving problems using software and data. We invite you to join us!
In the young, dynamic and international Demand and Advertising Operations (D&AO) team, we are looking for an Online Demand Specialist Netherlands to join the team, with a proven track record in online campaign management and optimization, to drive growth and success for our advertisers on our platforms (Marktplaats.nl, 2dehands.be and 2ememain.be).
With 40,000 brands advertising on our platform each year, your primary responsibility is ensuring our customer’s success by managing the online advertising (display) campaigns of our top-tier direct-managed advertisers, from the moment of entry, continuous performance improvements and final evaluations. You are the day-to-day contact for our account managers, media agencies, trading desks and will provide advice to both national and international advertisers to ensure their campaigns will have maximum impact by leveraging all our formats and extensive targeting options.
The D&AO team is part of the Advertiser Success team, which is a multi-disciplinary team consisting of Demand, Ad Tech, Yield and Data specialists who closely collaborate with each other and liaise with the Advertising Sales Team daily.
Together we’re responsible for all third party advertising on our platform. Think of Display, Adsense, branded content and video.
Fully responsible for managing display, video and content advertising campaigns for our top tier clients: media agencies and advertisers.
Being the expert in how our customers can best reach their goals through advertising on our platforms using our advertising technology (Google Ad Manager 360).
Maintaining contact with trading desks & media planners to optimize running campaigns and to spot opportunities.
Ensure proper planning, forecasting, order entry, monitoring, reporting and evaluating campaigns.
Ensure pro-active analysis of running campaigns, identify and solve problems, delegating resolution of bugs (e.g., in material or the technical back end) and answering questions from our customers.
Liaise with our external AdOps partner and internal stakeholders, for proper campaign planning, invoicing and reporting.
Driving Advertiser Success and commercial support :
Partner up with the Advertising Sales Account managers and visiting our customers (agencies, trading desks, advertisers) to understand and drive their success.
Collaborating closely with the Senior Online Demand Specialist BNL and Team Lead BNL to drive the execution of the Sales Excellence Plan for Marktplaats together with the Advertising Sales Account Managers.
Proactively provide Advertising Sales Account managers and agency planners with advice on how we can optimize the running campaigns to reach the KPIs and make the best out of their spends.
Actively identify commercial opportunities, think along with our customers and account managers to ensure success, expand budgets, and secure additional advertising campaigns.
Create proof points of success of our advertising proposition, e.g. by developing award winning cases with our clients and/or technology partners.
Minimum of 5 years’ experience in the advertising industry (client-side, agency, publishing or a mix).
Very strong knowledge of programmatic display & video advertising, experience with Google Ad Manager 360 is a must.
Analytic and data-driven to analyze and optimize running campaigns
Flexible way of working. - able to cope with a fast-changing environment
Able to work independently and within a group to manage several projects with tight deadlines and to push projects to completion
Excellent organizational and project management skills
Full English professional proficiency (written and verbal) is required
Strong knowledge of full (digital) marketing (upper and lower funnel, branding and performance advertising channels) to develop best-in-class integrated campaigns
Genuine interest in (digital) advertising and marketing, and the latest the developments in our (advertising and e-commerce) industry
Experience with online advertising tools (DSPs, AdX or others).
Experience with data management platforms and audience selection.
Flexible, kind, enthusiastic attitude with the willingness to walk the extra mile.
Comfortable in presenting to internal and external stakeholder.
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs.
We love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel Marktplaats is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about our Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/
People are the heart of the eBay Classifieds business, and their health and well-being are our first priority.
We continue to monitor local government guidance and partner closely with medical advisors to determine the safest and best next steps for everyone. As a result, most teams are working remotely, with a few teams able to collaborate in person with enhanced safety procedures. We will discuss the particular case for your region during the interview process. As a general rule, interviews will be completed remotely over video calls.
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org. We will make every effort to respond to your request for disability assistance as soon as possible.
For more information see: EEO is the Law Poster and EEO is the Law Poster Supplement