IT Management & Business Others Marketing and PR Media
3 - 5 Years
Mobile Growth Marketeer
You’ll move the world forward. Every day, we create the most innovative mapping and location technologies to shape tomorrow’s mobility for the better.
We are proud to be one team of more than 5,000 unique, curious, passionate problem-solvers spread across the world. We bring out the best in each other. And together, we help the automotive industry, businesses, developers, drivers, citizens and cities move towards a safe, autonomous world that is free of congestion and emissions.
We are looking for a Mobile Marketeer who will focus on growing the adoption and the engagement of our communities for our upcoming innovations and our recently refreshed mobile apps: TomTom Go Navigation & AmiGO.
What you'll do:
Community Growth: Support in the setup of mobile advertising campaigns. Lead, create, manage, and monitor innovative campaigns in conjunction with Product Marketing Manager and Brand Strategist. Help us develop new marketing strategies and creative concepts to advance growth.
Monitoring and Reporting: Monitor key performance metrics to understand and improve our mobile ecosystem. Provide appropriate weekly, quarterly, and annual reports. Produce additional reporting and deliver additional insight as requested.
Competitive landscape:Maintain a thorough understanding of the competitive landscape and make sure to stay up to date with industry best practices through research and testing
User feedback: monitor App ratings & reviews identify trends and early indications of product performance issues to report back to developers. Train & coach customer care to ensure timely replying of questions and reviews and a deep understanding of the feedback.
Data.Collaborate with the analytics team, business technology team, various mobile tools, and media agencies to ensure appropriate data collection and synchronization.
Continuous improvement. Analyze and improve mobile and data operations through the ongoing development of best practices across all teams.
TechStack:Master technology and tooling managing customer lifecycle across channels & take an analytical approach to analyze performance with quantitative & qualitative data and share reports. (Developer Console, Slack, iTunes Connect, AppBot, LeanPlum, App Annie & review tools)
What you need:
You keep yourself updated about new apps and never miss the launch of a new smartphone or tablet. You are constantly looking for new apps to recommend to your friends.
3 years of experience in Marketing of Mobile Applications / Digital Marketing, preferably in a fast-growth environment.
BSc/MSc in Marketing or relevant field
You have a deep understanding of performance and organic marketing channels for mobile apps
Data-driven thinking. You love data and the insights you can get from it.
Proficiency with tools such as Developer Console, Slack, iTunes Connect, AppBot, LeanPlum, App Annie & review tools
Do not take “No” for an answer and use Creativity to solve challenges and find opportunities. Be hands-on deck and enjoy thriving in a very entrepreneurial setup.
A good understanding of our industry is a plus.
Meet your team
Is TomTom Consumer. On this team, you’ll bring smart, safe driving to millions of people around the world. We’re going beyond navigation technology to build a full-service community platform that addresses consumers’ needs every step of the way, whether they want to optimize their commute to work, get inspired by delightful landscapes, or make sure they arrive on time to that long-anticipated friends’ reunion. This is your chance to play a role in building the world’s largest driving community, while bringing a more enjoyable on-road experience to all drivers.
We are self-starters who play well with others. Every day, we solve new problems with creativity, meet new people and learn rapidly at our offices around the world. We will invest in your growth and are committed to supporting you. In everything we do, we’re guided by six values: We care, putting our heart into what we do; we build trust (you can count on us); we create – it’s how we make a difference; we are confident, but don’t boast; we keep it simple because life is complex enough; and we have fun because life’s too short to be boring.
Ready to move the world forward?
After you apply
Our recruitment team will work hard to give you a meaningful experience throughout the process, no matter the outcome. Your application will be screened closely and you can rest assured that all follow-up actions will be thorough, from assessments and interviews through onboarding.
TomTom is an equal opportunity employer
TomTom is an equal opportunity employer. We celebrate diversity, thrive on each other’s differences and are committed to creating an inclusive environment at our offices around the world. Naturally, we do not discriminate against any employee or job applicant because of race, religion, color, sexual orientation, gender, gender identity or expression, marital status, disability, national origin, genetics, or age.