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Marketing Operations Manager
Sr Marketing Operations Manager
Reporting to the Director Marketing Operations, the Sr. Manager Marketing Operations is responsible for defining, maintaining and supporting all EMEA marketing programs. This person will work closely with the EMEA Marketing leadership team to better track and support a more comprehensive strategy from a regional standpoint. You will be the business partner for data analysis and decisions support. You will also work closely with the central Marketing Operations to work within and influence the desired global framework in order to create consistent processes and communications.
What You’ll be Doing:
Serve as the “first line of defense” to answer questions related to process, systems, data reporting and data analysis
Provide value-added analysis and insights on marketing performance to support marketing decisions, QBRs, and planning.
Drive the annual planning process for the EMEA Field Cluster.
Work with field marketing team to help inform, set and measure progress against team goals
Represent the EMEA Field cluster in requirements gathering, testing, and implementation of a new Campaign Planning and Budget Management system. Own primary responsibility for user training and change management in the EMEA teams, as well as ongoing system ownership.
Manage the budget for the EMEA Field Marketing Cluster, tracking changes and communicating updates. Meet regularly with Finance counterparts to do reconciliation and evolve spend reporting.
Become a trusted subject matter expert on how our internal systems work and relate to one another to manage, prioritize, and respond to ad-hoc requests from a large and diverse group of individuals in a timely manner
Bridge the gap between the business (field/campaigns) and IT, with the ability to clearly articulate priorities and pain points, and translate those into functional requirements.
10+ years of experience in B2B Marketing Operations and Marketing Data analysis.
A passion for data and analysis, with a curiosity to get to the root of a problem and solve it
Strong information presentation skills
Experience working with business owners in defining reporting and data requirements.
Advanced user of Microsoft Excel, with demonstrable ability to do Pivot Tables, VLookups, and more
In-depth understanding of data warehousing, marketing funnel, business intelligence, and lead management processes and technologies
Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
Extensive experience with Tableau, Microsoft Dynamics, Eloqua/Marketo or other marketing automation/CRM technologies
Exceptional communication skills and the ability to communicate appropriately at all levels of the organization; this includes written and verbal communication
Applies initiative and independent judgment to resolve non-routine problems
ServiceNow is an equal opportunity employer, committed to building a diverse and inclusive company where employees feel that they belong. This means that individuals seeking employment at ServiceNow are considered without regard to race, colour, religion or belief, sex, sexual orientation, gender identity, pregnancy, national original, age, disability, or any other characteristic protected by law. If you are an individual with a disability which is likely to affect you during any part of the application process, you may contact us at [firstname.lastname@example.org] so that we can consider whether we can make any adjustments to the process.