Finance and Economics Management & Business Others Marketing and PR
3 - 5 Years
Marketing Manager Benelux (M/W)
Country Marketing Manager (M/W) within Abbott Diagnostics.
The Marketing Manager leads the Marketing agenda across Benelux, to sustainably grow the business and brand over the long term. He/She develops and champions robust marketing and launch plans in country, ensuring they align with area priorities and will deliver country business objectives and supports sales and the rest of the organization to connect with customers flawlessly to deliver the optimal brand story and experience. This position requires confidence, independent action, initiative, a sense of urgency, and the ability to make decisions and take responsibility for them. A well-suited candidate can react and adjust quickly to changing conditions and come up with practical ideas for dealing with them. The style is purposeful, directed at getting things done quickly. There is a strong demand for high quality, organized and repeatable results. The responsibilities are broad in scope, encompassing a wide variety of activities requiring rapid shifts in priorities. This is primarily a task-focused job, requiring a somewhat authoritative, directive leadership style that encourages results-driven, task-oriented collaboration.
Owns the overall development and execution of the country marketing plan, ensuring the right people across global, area and country are engaged, and it reflects local insights and requirements
Influences and trains country sales and the business to ensure the strategy, plan and positioning are understood and brought to life consistently across every interaction with customers
Identifies & prioritizes all relevant target audiences in the country, including C-suite, laboratories, hospitals, reference labs, governments, etc.
Seeks out and encourages others to find new sources of understanding, including market research, digital listening, trend tracking, etc.
Contributes to champions and clearly articulates the positioning, desired experience and story for the brand, franchise and/or products in Benelux, based on local insight, market understanding and global and area priorities
Contributes to the long-term franchise portfolio strategy and uses it to guide decision making
• Develops forecasts and targets, and actively manages / is responsible for their achievement • Effectively predicts impacts of launches, and gains alignment on targets with the business
Ensures alignment with the plan and the right resources are deployed
Analyzes multiple external data points and historical trends to identify risk / opportunities for the P&L
• Accurately predicts the financial impact of competitor actions and our programs • Identifies opportunities for cost improvement and pricing changes
Manages the country marketing budget and is accountable for delivering country targets and goals
University degree, specialization in Marketing and/or MBA would be a plus
Strong experience launching new solutions and building insightful marketing campaigns/strategies driving the business within the Healthcare industry
Deep understanding of the country market landscape & customers and Healthcare reimbursement regulations
Strong knowledge of the products / solutions in the portfolio, as well as the market / competitive offerings and strategy
Excellent Project management Skills, being able to juggle multiple projects, always keeping the highest-impact items as top priorities
Strong experience that engage all our relevant audiences, and deliver business results
Customer-driven mentality, representing their needs in all decisions
Fact-based, strategic decision maker: able to analyze multiple data sources and dig deep to understand
Strong communication skills - can simplify the complex and explain to others
Fluency in French and/or Dutch as well as English both written and orally