Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    3 - 5 Years
  • Degree Required
    • Province
      Potential Project
    • Date Posted
      April 06,2021
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    • internship package

    Marketing Campaign and Channel Manager


    At Potential Project, we are on a mission to make work feel more human. In this new world of work, people are focused, calm and resilient, even happy at work. There is time for connection and compassion for one another, even on the busiest days. This new world begins inside, in the mind.

    Potential Project is a global consulting and professional services company that partners with organizations to uncover the power of the mind – how it is wired and how to rewire it for new behaviors and different outcomes. Our specialty is to leverage mindfulness and other practices grounded in neuroscience and research to enable more human leadership and greater performance, innovation and resilience.

    We are present in 28 countries with a network of 200 consultants and facilitators, and we serve hundreds of forward-thinking companies like McKinsey, IKEA, Unilever, Cisco, LEGO and Microsoft.

    About the Role:

    We are seeking a Marketing Campaign and Channel Manager to join our virtual global team. Working in close collaboration with the Marketing Team, you will develop and execute Marketing campaigns through multiple channels to drive greater brand awareness and lead generation.

    Specific to this role, it is essential to be service oriented and have a strong attention to detail, the ability to deliver work to a high-quality standard and to exhibit excellent communication skills.

    Interest in and/or a practice of mindfulness is an important requirement to fit our organizational culture.

    We are looking for someone who can initially commit to 25-30 hours per week, Monday through Friday. This position is ideally suited to someone in the EST/CET time zone.

    Please note we can only accept self-employed applicants as this is a contract position.

    Areas of Priority:

    • Play a lead role in developing go-to-market campaign strategies and plans which measurably generate leads and help Potential Project to engage with both new and existing clients.
    • Work cross-functionally with Sales & Growth, Product, Digital, Service Operations and Client Account Teams to execute and deliver a regular cadence of multi-channel marketing campaigns.
    • Own and manage end-to-end campaign design and delivery – positioning, targeting, creatives, deployment, measurement, etc.
    • Help us to build more formal and effective campaign management processes and routines, including test-and-learn approaches for optimizing campaign impact.
    • Be our social media expert. Grow Potential Project’s social media followership and implement a more strategic, optimized strategy for using LinkedIn, Facebook and other social channels.
    • Build our digital marketing capabilities to expand and deepen our digital engagement with clients. For example, we need help to grow our database of subscribers and implement a more strategic, optimized strategy for email channel.
    • Play an overall, jump-into-anything role on the Marketing team as we are small but mighty with big plans and lots to do!

    Qualifications and Experience:

    • A purpose driven spirit, aligned with our mission of contributing to a more human world of work.
    • At least 10 years of experience of solid marketing campaign experience, particularly digital and social media marketing.
    • B2B experience is strongly preferred. Experience in any of the following areas would be a big plus: professional services, leadership development, organizational development, consulting, mindfulness.
    • A high level of creativity, attention to detail, and excellent organizational skills to work independently and to manage projects with many moving parts in a virtual, global organization.
    • Strong communication skills; able to listen well and capture ideas and concepts into written and visual formats.
    • Scrappy, resourceful, proactive, strong desire to get things done to the best of your ability.
    • Bonus if you have branding experience and event marketing experience.

    We Offer:

    • An important and influential role in a highly purpose-driven, rapidly growing, international organization passionate about creating a more human world of work by harnessing people’s full potential of their mind.
    • Opportunity to work in a highly collaborative, mindful, collegial work context with amazing colleagues from all over the world.
    • Opportunity to go on mindfulness retreats and balance work with practice.
    • Ability to work from home.

    If you are interested, please send your CV and a motivation letter to recruitment(at) Please refer to the job title in your e-mail subject.

    Your contact person for this recruitment is Michaela Kress.

    Potential Project is a people-centered company. It is what we teach and what we live. We insist on our team having a truly human experience of their work. Potential Project has committed itself to inclusion, respect for difference, and fairness, and guarantees the same rights to all its team members to ensure the fullest degree of success for each individual and for the organization.

    Please include also the following statement in your application:

    “By sending my application (e-mail & CV, other document) I acknowledge and I accept that my data will be collected & processed by Potential ProjectInternational for the purpose of the recruitment process”.


    • Work from home opportunities
    • Flexible working hours

    Job Types: Full-time, Part-time, Permanent

    COVID-19 considerations:
    This is a fully remote job.

    COVID-19 Precaution(s):

    • Remote interview process
    • Virtual meetings
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