FrieslandCampina Ingredients (B2B) is looking for a Segment Marketing Marketeer to join the Global Marketing team of our Early Life Nutrition segment, to give infants a great start in life. In this role, you will contribute to and execute part of the global marketing strategy, with the aim to further accelerate value growth. This role includes understanding and acting upon the context (market, consumers), customers, competitors and our company’s capabilities within Early Life Nutrition. It also means defining sound tactics on proposition, product portfolios, place (availability) and pricing.
What we ask
Academic/master level, preferably in marketing, food technology, technical business admin or business economics
6-8 years relevant working experience, preferably in the Infant Nutrition industry in a Marketing and/or Business development role
Result oriented, creative with excellent problem solving, analytical and influencing skills
Excellent inter-personal communication skills; strong presentation skills
Experienced in creating impactful digital touch points in the customer journey from a marketing perspective
Being able to see the bigger picture in a complex environment (helicopter view), yet persistent to drive successful execution
What we offer
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it's important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
The Segment Marketing Marketeer reports to the Global Marketing Director Early Life Nutrition who sits in the Netherlands. The position is based in Amersfoort. You will be part of the global Segment Marketing team of Early Life Nutrition.
The main job responsibilities are:
Contributing to and executing a defined part of the marketing strategy
Driving value chain analyses and developing the product/portfolio, place, positioning, price strategy per channel
Delivering on Innovation. Initiate, lead, drive and support innovation projects
Supporting segment and FCI branding initiatives. Drive effective market visibility via seminars, exhibitions, demonstrations efficient (digital/social media) tools
Active alignment with Sales, Development, Pricing and Product Management on segment priorities and delivery thereof
Leveraging and building external networks (e.g. KOL, industry network, customers)