Finance and Economics IT Management & Business Others Marketing and PR Media Other Science and Tech
1 - 2 Years
Market Research & Insights Specialist
We are looking for a talented and motivated Market Research & Insights Specialist to join our Marketing Insights team at the Global HQ in Amsterdam.
Booking.com has a strong tradition in data-driven innovation, which is achieved through experimentation and research (i.e. big data, predictive analytics, business intelligence, UX testing, market research). In this role you would work alongside other expert market researchers on (survey-based) research projects that include (but are not limited to) measuring brand health and equity, the impact of advertising on brand, creative pre-testing of marketing materials (consumer and business partners), and gathering consumer insights around traveler trends and behavior. The research outputs would be shared widely within the business to provide the basis for strategic decisions on global advertising and marketing - together with your colleagues you will drive business growth through different marketing channels.
The role would best suit someone who has a ton of experience with running surveys and quantitative data analysis. You would work closely with a team of expert researchers (quantitative and qualitative) with complementary skills. Our ideal candidate has experience with conducting both quantitative and qualitative research.
A team player with a self-starting approach, you must be used to working with data under tight timeframes and have the ability to get things done. This is a unique opportunity to work in a global company with a strong focus on customer-centric and data-driven marketing. We are looking for strong candidates that love rolling up their sleeves and dive into exciting market research projects.
Manage all aspects of quantitative research projects end to end, including questionnaire design, survey scripting, fieldwork monitoring, data cleaning and coding when applicable;
Autonomous in driving research objectives, methodology, design, execution, analysis and communication;
Initiate and own entire research projects that will inform and guide the company’s global marketing strategic decisions;
Connect disparate data points across consumer insights and other business data to illustrate the “big picture” - including internal and external secondary research;
Manage stakeholders research needs and expectations and develops strong working relationships throughout the business and with external stakeholders (i.e. research panels and agencies);
Collaborate with other researchers in the product organization (Accommodation Business Unit and Trips Business Unit);
Present and socialize research findings across different departments at all levels of the organization (especially to non-researchers);
Explore new ways of gathering consumer insights through innovative research tools such as online community panels, implicit testing, conversational research etc.
BSc/MSc Degree or higher that included some kind of quantitative analytics, such as marketing, consumer psychology, communications, data science or a related field;
3+ years experience with designing and managing (survey) research projects;
Experience with survey sampling and estimation methods;
Passionate about branding, travel and understanding consumer attitudes and behaviour - B2B research experience is a plus;
Experience with brand tracking, marketing communications and creative testing;
Demonstrated ability to work independently on (quantitative) analytical tasks;
Working knowledge of statistical analysis software, such as SPSS, R or JMP;
Experience in qualitative research methods (interviewing, focus group moderation, content analysis) is a plus;
A real team player with solutions-focused and entrepreneurial spirit;
Fluency in English both spoken and written;
Good communication and presentation skills;
Excellent organizational skills and a willingness to deliver results under tight deadlines.