Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    10+ Years
  • Degree Required
    • Province
      845 reviews
    • Date Posted
      May 05,2021
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    Managing Director Attractions

    The Trips Business Unit (Trips) is an innovative, newly-formed function geared towards’s vision of delivering the Connected Trip. Trips has ambitions to deliver a world-class traveller experience for all things ‘but the stay’. Our Trips Business Unit consists of the verticals Car Rental, Rides, Flights, Insurance and Attractions. It includes the brand, the world’s leading car rental e-commerce platform and Fareharbor, a leading software as a service provider for tour and activity operators.

    The Managing Director - Attractions is responsible for our building out a world class product vertical that provides customers with all the experiences while travelling or even when staying at home. Currently we have around 5000 attractions live in 150 cities around the world and expanding this with 5-10 new cities every week using third party inventory from suppliers like Viator and Musement.

    The Managing Director has responsibility for the entire vertical with a team consisting of 50+FTE, which will grow hand in hand with the product. The MD will be responsible for setting the product vision, strategy & roadmap of Attraction offerings. You are responsible for leading a track composed of several teams that develop products and constantly innovate to delight our customers. There is also the opportunity to build the attractions vertical on App and mobile. Your responsibilities will span both the customer and the partner side of this part of our marketplace. You will partner closely with our marketing department ensuring Attractions plays a central part in our marketing strategy and collaborate with our other product verticals (Accommodations, Flights, Cars) to provide a frictionless customer experience.

    Key Relationships:

    Reports to: Bryan Batista, SVP Trips Business Unit

    Direct reports: Director of Product, Manager Software Development

    Key Responsibilities:

    You Will:

    • Define the Attractions product & services road map, provide steering on relevant priorities and work in close collaboration with the various stakeholders (product, engineering, marketing, commercial, partnerships team, finance, legal etc.) for successful delivery and execution.
    • Own responsibility for setting and delivering the Attractions strategy that drives key business metrics, namely transactional growth, revenue growth and profit.
    • Oversee all aspects of the partnership growth strategy for the vertical, including negotiations with third parties and setting up new partnerships with suppliers.
    • Recruit, develop, coach, manage and grow a team capable to drive the departmental objectives. Drive exceptional team performance through defining and monitoring achievement of clear performance objectives through regular one to ones and bi-annual reviews.
    • Act as a role model to the wider team through demonstrating excellent performance, behaviours, effectiveness, professionalism and ethics.
    • Stay on top of market and competitor trends and developments in order to ensure that the attraction offerings and products are ahead of the curve.
    • Define and constantly refine the Attractions operating model in the overall BKNG holding context to ensure that we make maximum use of synergies in order to drive the business in the most effective and resource-efficient way.
    • Build strong relationships with the wider business and play an active role in the various steering committees and leadership teams (e.g. TBU Leadership Team & product leadership group) in order to drive the attractions agenda and to contribute to the overall success of TBU and

    Ideal Experience:

    • Ability to envision, articulate, and execute a compelling strategy for the business
    • A proven track record of effective management of people, their development and succession planning
    • Ability to manage across teams, geographies, cultures, functions, external organizations and partners (with an internal and external focus)
    • High emotional intelligence allowing you to adapt your style to suit the situation and audience
    • Confidence in challenging the ‘norm’ as well as other senior stakeholders
    • Outstanding commercial focus/understanding with supporting acumen and numerical skills
    • Excellent influencing and negotiating skills
    • Knowledge of relevant industry trends shaping the online travel market and good understanding of distribution mechanics preferably in the travel industry
    • Strong stakeholder management experience enabling you to garner support on important business initiatives
    • Well-honed presentation skills, you will present with comfort and ease
    • Excellent communication skills, both internally and externally
    • Strong analytical, problem solving and decision making abilities
    • Availability and willingness to travel approximately 30% of your time


    • Able to function in a fast-moving entrepreneurial environment
    • Humble yet confident, with high self-awareness
    • A strategic thinker yet focused on execution; able to roll up their sleeves to get things done
    • Self-starter with high energy and drive; fast-paced and results-driven; forward-thinking
    • Experimental, ready to learn and open to change
    • Keep the customer at the centre of everything you do
    • Data-driven
    • Good cultural and organizational sensitivity
    • Committed to building a diverse, inclusive work environment


    Leading Change

    • Publicly identifies needed changes or directions that need adjustment, challenges assumptions and norms.
    • The ability to “think big” and simultaneously understand and appreciate the details necessary to operationalize overarching strategies and goals; The ability to make sense of complex issues and ambiguous situations.
    • Challenges assumptions about “the way things are done”.
    • Communicates explicitly what must change, why changes are necessary, and possible outcomes and costs.
    • Adjusts communication style to the audience to help them understand and accept the change.
    • Encourages people to support and propose changes and ideas.

    Building relationships, Collaborating and Influencing

    • Establishes relationships and enhances the levels of cooperation, collaboration, and trust that exist between people, interacting with others personally, competently, and effectively. Establishes relationships inside and outside of the organization. Fosters a culture that makes people feel valued and respected and leverages even difficult or tense circumstances to enhance relationships.
    • Negotiates with a genuine give-and-take approach, where both acts as true peers and decisions are shared.
    • Spends time identifying all stakeholders necessary and meets or connects with all of them, neglecting no one to shape a collective consensus.
    • Identifies opportunities to build relationships that will help others achieve their objectives and reaches out to those people or new people.

    Driving Results

    • Responds resourcefully, flexibly, and positively when faced with new challenges and demands. Willingly and effectively deals with the stress and complexities of various situations. Moves forward productively under conditions of change or uncertainty
    • Demonstrates and fosters a sense of urgency, a “can-do” spirit, a sense of optimism, ownership, and strong commitment to achieving goals and organizational success. Demonstrates a strong sense of ownership and a commitment to achieving meaningful results.
    • Checks work of self and others against required quality standards.
    • Reviews performance and progress on a regular basis to ensure team is achieving results.
    • Tests to see if goals are sufficiently challenging and implements corrective action based on deviations.
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