Job Properties
  • Job Type
    Full-time Position
  • Background
    Finance and Economics
    IT
    Management & Business Others
    Marketing and PR
    Media
  • Languages
    English
  • Experience Required
    1 - 2 Years
  • Degree Required
    Bachelor
    • Province
      849 reviews
    • Date Posted
      May 23,2021
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    • 周年特惠 IP

    Manager Digital Go-to-Market

    Booking.com BV (the company behind Booking.com™, the market leading online hotel reservation service in the world) and/or its various support companies throughout the world are looking for people to support the business in the fast-growing hotel markets.

    Manages a group of Program Managers that supports our partner-facing Product Teams in creating and executing product go-to-market strategies. Forms a part of the Partner Performance Marketing, A team within Digital Partner Experience, leading our go-to-market deployment in order to scale the management of Booking.com supply partners, alongside other teams such as Digital Platforms and Digital Channels.

    Positively influences the performance of our partners through digital channels, by deploying digital marketing programs and tactics. Ensures that partners are being delivered the right commercial advice, through the right channels that makes them implement the right products and increase their performance with us.

    Defines the overall strategy around go-to-market to partners via digital channels. Ensures data-driven decision-making, to influence reach and conversion.

    As an additional area of responsibility, ensures innovation and optimisation of the Go-to-Market strategy, partner experience and interaction processes with key stakeholders such as product, brand, internal communications and local Partner Service teams.

    Sets the team up for success and provides guidance and support in the team members’ daily work, coaching and mentoring them to ensure their personal and professional development. Creates a safe working environment, fosters a culture of collaboration and guides team members through continuous changes.

    Responsibility

    Commercial impact through digital channels

    • Deliver partners the right commercial advice, through the right channels that makes them implement the right products and increase their performance with us.
    • Drive partner product adoption with tiered service levels based on the product framework (Strategic, Priority, Value products), multi-channel digital marketing projects and always-on campaigns.
    • Negotiate and achieve commercial targets (partner product implementations).
    • Optimise the utilisation of partner-facing digital marketing channels (email, banners and opportunity centers on extranet and Pulse, Connectivity Provider’s opportunity API), in terms of:
      • Partner Reach
      • Partner engagement with the digital communication programs
      • Conversion
      • Partner perception
      • Efficiency
      • Business impact
    • Scale and optimise their team’s digital marketing impact to growing partner audience segments, by collaborating with Product & Tech teams to build functionalities, algorithms and tooling based on their use cases and requirements.
    • Personalise the digital touchpoints that they deploy, to the partner’s behaviour and characteristics.

    Business planning and operations

    • Develop an annual business plan that makes clear impact delivery, improvements, and investments.
    • Identify critical business areas of focus in order to achieve the proposed impact delivery.
    • Set a clear half-year business plan that includes focus areas and key results
    • Act as an end business owner who takes full accountability for all areas of the business vertical, ensuring delivery on core business expectations and velocity.
    • Manage the day-to-day operation through facilitating the planning and progressing of projects, activities, and campaigns that contribute to the achievement.
    • Identify and track key success metrics that link to company, department, and team strategies.
    • Be widely accepted in the organisation as owning a topic that adds business value.

    People management

    • Lead team members using the Booking.com values and set their people up for success by providing direction, coaching and autonomy with a situational leadership style.
    • Empower and unlock all team members’ ability to do their best work, consistently challenge their self-development, and coach team members through professional challenges.
    • Unlock the creativity of all team members by encouraging innovation, new approaches, and feedback loops.
    • Set up a structure that encourages the exploration of new approaches and where new thinking is part of daily business with a focus on achieving key business deliverables.
    • Drive collaboration through building a culture of collaboration, ownership, transparency and learning.

    Stakeholder Management

    • Establishing long-term, productive relationships within the organization that will be contributing to their own and their team’s performance.
    • Be widely accepted in the organisation as owning a topic that adds business value.

    Budget and business case management

    • Develop business cases for new channels to be explored or scaled
    • Develop user stories for new features and functionalities in marketing tools, to be built by our internal product & tech teams.

    Requirements

    • Bachelor's degree or higher in an analytically focused degree such as Marketing, Economics, Engineering, Science, etc.
    • 5+ years of experience leading product marketing teams driving global impact in a Business-to-Business context.
    • Proven track record of commercial impact through digital marketing efforts.
    • Experience in using data and insights to discover commercial opportunities, and swiftly take advantage of those.
    • Experience with managing and coaching teams including building and growing teams.
    • Proven track record of change management, supporting team members and business stakeholders.
    • Expert in leading through influence with stakeholders.
    • Strong and high energy team player demonstrating flexibility and positive communication that motivates and influences achievement of team objectives.
    • Business and technology acumen to quickly understand Booking’s objectives and the way all parts of the company work together and define key results in their own area and drive business cases accordingly.
    • Creative thinker with excellent analytical skills and a learning and experimentation mindset.
    • Exceptional oral and written communication with the ability to facilitate discussions with both execution and leadership teams
     
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