Finance and Economics Management & Business Others Marketing and PR Other Science and Tech
3 - 5 Years
MANAGER CONSUMER RESEARCH
Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, Footaction, Kids Footlocker, Lady Footlocker and Eastbay.
We are seeking a talented Manager to join the growing Consumer Research team within the Global Marketing organization working across the Foot Locker brand portfolio. In this role, the Manager will be responsible for utilizing tools of primary and secondary market research and data analysis to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors. The ideal candidate will have strong project management and communication skills, analytical aptitude and a willingness to roll up their sleeves to get the job done. A passion for putting the customer first is a must, and experience with research is preferred.
SUMMARY OF POSITION: The primary goal of this position is to lead consumer research and provide actionable insights for Foot Locker Inc. This person will use tools of primary and secondary market research and data analysis to provide unbiased, objective, in-depth understanding of the market, product performance, customers, and competitors.
Conduct primary and secondary market research, utilizing internal resources as well as vendor partners
Participate in the framing of business questions, identification of information needs, and development of research/data analysis plan. Manage the research process to deliver objective, in-depth understanding of customers, competitors, product performance, and current and future market developments
Help the brand teams to optimize each brand’s value proposition (differentiation, product positioning) and effectively target marketing initiatives
Prepare and present market size, penetration, and market share data based on primary and secondary market research to various internal product, marketing, and finance teams.
Provide recommendations on marketing strategies and tactics based on research insights and data analysis
Identify and develop data sources to provide a 360 degree view of the market landscape to predict trends in market dynamics, competition, and customers
Engages in proactive and effective interaction with internal marketing and other clients
7+ years Market Research experience, preferably in a Retail or Consumer Service industry
Bachelors in Marketing, Psychology or Communications
Self-starter and able to navigate a start-up environment within a matrixed organization
Organized and an effective project manager
Highly analytical with exceptional communication and critical thinking skills
Ability to work effectively with all levels of the organization, both locally and remotely
Strong computer skills, especially MS Office applications
Familiarity with syndicated data providers (NPD) as well as survey tools (InMoment and Survey Monkey) is a plus