Job Properties
  • Job Type
    Full-time Position
  • Background
    IT
    Management & Business Others
    Marketing and PR
    Media
  • Languages
    English
  • Experience Required
    1 - 2 Years
  • Degree Required
    Bachelor
    • Province
      835 reviews
    • Date Posted
      April 01,2021
    • VISA
    • MOCKINTERVIEW
    • IMG_6430
    • Career Consultation
    • COVERLETTER CHECK
    • CV CHECK
    • internship package

    Jr. Marketing Specialist - Programmatic Media

    The Jr. Marketing Specialist - Programmatic Media is responsible for designing, executing and optimizing our programmatic campaigns globally, with a keen focus on the operational part of the job.

    They will work in close collaboration with a team of cross-functional experts ranging from media strategy, media analytics, digital production, marketing communications, business intelligence, and consumer insights.

    B.responsible

    • Day-to-day management of campaign set-up, trafficking, tracking, troubleshooting and optimization with partners/tech vendors - with a focus on YouTube
    • Identify and launch A/B experiments to assess the effectiveness of advertising spend
    • Stay up to date with current and upcoming technology product capabilities
    • Help shape the roadmap for digital media planning
    • Work closely with the Media Analytics team to optimize campaigns towards defined KPIs
    • Work closely with teams from Comms, Production & AdTech to input best practices into our creatives
    • Support forecast & budget planning for respective channel/partner

    B.skilled

    • Bachelor or Master degree in Marketing/ Advertising or any other relevant function
    • 3+ years of experience in a similar role
    • True data curiosity and the ability to derive new insights
    • Experience with AdWords, ideally YouTube
    • Proven experience of developing and implementing programmatic marketing campaigns and a successful track record to deliver ROI targets
    • Creative approach to problem solving; always looking for improvements to the way things are done
    • Has a data-driven attitude versus an opinion driven one
    • The ability to understand the technical implications of the measurement methodologies for campaign trafficking and set-up
    • Excellent multitasking abilities and the ability to prioritize well in a fast paced environment
    • Good communication skills - able to present complex designs in a simple manner to a wide range of stakeholders (internal & external)
    • Experience with the GMP stack would be a plus
    • Attention to detail
    • Fluency in English both spoken and written

    B.offered

    We are a performance-based company that offers career advancement and lucrative compensation, including bonuses. We also offer what we call the “Booking Deal” with other competitive perks and benefits.

     
    Open Positions from Booking.com
    Related positions