Management & Business Others Marketing and PR Media
1 - 2 Years
Internal Communications Specialist - Partnerships
How we communicate at work can have the power to transform working lives by helping people feel engaged and purposeful – that they matter - making for a better organization overall. Successful internal communication creates an environment of mutual understanding. It forges connections between people, allowing them to perform at their best, both individually and collectively.
At Booking.com, Internal Communication is responsible for keeping colleagues connected and informed, and creating a shared understanding of our goals, values, and culture in order to drive organizational performance and build brand advocacy.
As an Internal Communication Specialist at Booking.com of department/region, you will be a part of a team of talented IC specialists and be responsible for Marketing Partnerships department.
Communication Strategy and Planning
Execute & support on tactical delivery of plans and ensure its alignment with communication strategies, policies, and calendar, raising any discrepancies with appropriate colleagues
Support in implementation of internal communication calendar for Marketing Partnership audience
Network and build relationships with key stakeholders to help identify communication needs and contribute to the development of global/departmental/regional strategy
Ensure delivery of all plans/activities complies with ethical, legal and brand requirements, raising any discrepancies or concerns with appropriate colleagues
Advising, Educating and Influencing
Ensure good working relationships to gain support e.g. for Booking.com events and activities
Provide constructive feedback or advice on communication content/activities generated by others
Forge and develop internal working relationships across functions and levels
Creating and Curating Content
Edit copy submitted by others, ensuring appropriate style and tone
Generate new ideas for content in line with communication strategy
Write effective copy across a range of channels, adapting style to fit channel and ensuring alignment with corporate narrative
Work with colleagues to develop campaign materials in line with campaign objectives and brand guidelines
Interview others to elicit and share stories in line with communication strategy
Work effectively with external content and/or design suppliers
Ensure compliance with content standards
Channel and Community Management
Plan the day to day delivery of content and make recommendations regarding appropriate usage
Interpret employee feedback and usage regarding individual channel effectiveness
Assist with the implementation of new channels
Facilitate conversations to support multi directional dialogue
Monitor channels for compliance with content standards
Occasionally host team or sub-departmental events
Understanding and Advocating for People and Culture
Be tuned in to grassroots opinion/thinking (while aware of limitations of anecdotal feedback)
Conduct basic analysis of employee feedback for utilisation in forward planning (communication and business planning)
Active Listening and Measuring Impact
Build retrospectives for large communication channels, deliverables and initiatives
Maintain dashboards to measure utilisation of channels and other activities
Promote and maximise participation in feedback gathering initiatives
Assist communication team and stakeholders in the delivery of data gathering activities such as questionnaires and focus groups
Bachelor Degree or equivalent
5+ years of communications or marketing experience, preferably at a high-growth, technology company
Experience with communication strategy development and strategic planning.
Able to run communication planning at a project level.
Demonstrable experience creating and delivering effective plans and campaigns.
Able to build effective relationships with stakeholders and networks.
An active listener, comfortable asking relevant questions to maximize understanding of and involvement with key audiences.
Great written and verbal communication skills, with Journalistic skills: interviewing, writing, copy editing, proofreading.
Ability to distill complex issues/ideas into simple, honest and compelling communication; avoiding jargon and matching language to the needs of colleagues.
Basic knowledge of design and creative tools, i.e. graphics, visual, video, illustration, infographics.
Strong facilitation skills: face to face and online.
Detailed understanding of social media and community management.
Awareness of user trends in technology/opportunities
Detailed understanding of the needs and experiences of our diverse community.
Detailed knowledge on the use of inclusive language and able to adapt writing style or channel mix to meet the needs of our diverse community, making sure everyone feels a sense of belonging.
Basic principles of channel monitoring, campaign evaluation, qualitative/quantitative feedback and survey analysis.