Finance and Economics IT Management & Business Others Marketing and PR Media
1 - 2 Years
Head of Trade
G-Star strives to be the most hardcore denim brand in the world.
To achieve this, we are looking for hardcore thinkers and do-ers, who dare to create the future of premium and purposeful denim with us.
We are looking for people with big dreams, while keeping their feet on the ground. Those who are not afraid to push the limits, because we believe there are no limits in what denim can do.
Are you up for the challenge?
Are you the perfect fit for our team?
Are you a bit of a rebellious spirit?
Then we would love to hear from you!
Here is what we will do together:
As our Head of Trade, you are responsible for trade and content management for our G-Star webshops and App channel. This requires forecasting and driving all online revenue and margin KPI’s, performance trends and volumes. As we are increasing our online business, you will be critical to the success of our strategy, growing our owned channels in a healthy pace.
You will be responsible for owning our trade and promotion calendar, in very close cooperation with the online marketing and CRM teams, setting their targets and driving the teams to achieve this.
For the commercial collection and buying process you are working together with the digital merchandiser to deliver the right process and continually liaise with global sales teams to optimize stock position for digital
The European webshops are directly managed by your team at HQ, while the non-EU regions require your support to help achieve their goals
In short, this is a great next step in the E-commerce world!
Tasks and responsibilities
Relentless drive to improve healthy sales, margin and customer experience
Forecast and drive all online trade KPI’s, performance trends and volumes
Optimize and forecast sales, promotions, sell through and conversion targets across all platforms and markets (web store, app, outlet)
Align commercial channels with online marketing targets for the marketing teams, paid & non-paid channels
Optimize onsite search to improve customer experience and conversion
Support the formulation of the online range based on historic and forecasted category and site performance
Working with the digital merchandiser to deliver a commercial buying process and continually liaise with global sales teams to optimize stock position for digital
Work with and drive the UX/analytics/insights team to revise and constantly improve the customer journey
Improve conversion funnel from category view to product page and basket checkout
Developing strong collaborative relationships across the ecommerce, insights, marketing, creative and wider merchandising team
Create and manage the execution of the digital trading calendar and align with marketing calendar. Improve full price and limit discount driven initiatives
Build a relationship with external party for flexible workforce capacity extension.
Global role, heading EU region and supporting non-EU teams
What you bring to the table
Extensive multichannel and global trading experience
Strong analytical, problem-solving, project and change management expertise
Expert excel skills
Experience with Tableau or using similar insights tools preferred (we will help with training if needed)
Excellent forecasting and planning skills
Strong cross-functional leadership skills with partnership experience across functional teams
Strong team player
Understanding of target demographic consumer behavior
Excellent command of consumer analytics mining tools and analyzing results (GA, CRM, CDP sources etc.)
Good understanding of digital marketing strategies including brand campaigns, paid social media, display advertising, search activity CRM and SEO
Strong seasonal planning and campaign launch planning
Hands on trading, marketing and promotion experience within a retail environment (preferably fashion)
What we bring to the table:
Beyond a competitive salary, working at G-Star brings many other perks and exciting opportunities: an awesome and diverse team that collaborates to change the game; a work environment that offers room for fun, inspiration and innovation; a clothing budget; a healthy, fresh and delicious lunch and even discounts in various fitness clubs and last but not least, a discount on a new bicycle.
What will happen next:
We will thoroughly review your CV (English is our corporate language, so please apply in English)
When we hopefully find what we are looking for, we will call you for a chat and if it’s a good fit, we’ll plan our first interview
Because we’re very curious how you’d survive a mission impossible, we ask you to prepare a real-life business case in a follow-up interview
When we’re ready to commit to each other, we’ll finalize the terms we’ve discussed and we’ll explain to you how to order your first pair of jeans from the G-Star employee store. Good luck!