The Head of Social Media is the voice of the brand in social channels and is responsible for planning, implementing, and monitoring Miele’s global social media strategy. The role will focus on increasing brand awareness and desirability by introducing a content strategy that connects with our target audiences. Leading the international social media team the role will focus on creating best in class campaigns across social channels with a strong focus on community engagement, performance and analytics.
Deliver a cut through global social media strategy and develop best in class channel practices by leading the global social media accounts.
Develop and manage global key strategic campaigns & content initiatives together with the global brand team into all global social media channels, as well as SoMe channels in all international markets.
Support local markets with the implementation of the global SoMe strategy, incl. content strategy, the launch of new SoMe channels, performance improvement etc.
Build and manage a team of social media specialists that can drive the global strategy and support all international markets.
Implement the global social media brand guidelines, KPI- and Performance-Frameworks and a social intelligence mindset across all markets and units.
Set up the yearly campaign and budget plan per digital channel — in addition, track channel and campaign performance indicators for reporting, optimizations, attribution modelling and sharing of learnings.
Lead the development of social media content pool and select best-in-class partners to support the work.
Ideally university degree in business studies, major in marketing / digital brand management and other relevant fields.
Foundational senior management experience in building teams and working for a premium brand in luxury or FMCG industry with deep and international market, platform, and consumer behaviour knowledge and expertise of digital and social media strategies.
Srong communicator at all levels with a hands-on attitude with experience in managing international, cross-functional team and agile ways of working.
Ability to draw conclusions based on analytic reports and KPIs, as well as to lead social media and campaign team.
Passionate mindset with the user on top of the mind; fluent business English, additional languages are an advantage.