Finance and Economics IT Management & Business Others Marketing and PR Other Science and Tech
1 - 2 Years
Postcode 2132 in Hoofddorp
Head of Marketing Research and Analytics (Virtual-Global)
As Head of Marketing Research and Analytics, you will effectively lead a globally dispersed team of researchers and analysts to generate accurate, cost-effective, actionable insights and recommendations to support marketing, sales, product & brand strategies and action plans for the IDEXX Companion Animal Group (CAG).
At this role, reporting into the Head of Global Customer and Market Insights within the GAG Global Marketing Team, the successful candidate will:
Have the opportunity to be a central part in a rapidly expanding business in a world class company,
Enhance our marketing research, analytics and reporting ecosystem to help us make better business decisions and help improve diagnostic care for millions of pets around the world.
What you will be doing
In this role you will:
Lead the execution of the global marketing research and analytics roadmaps with excellence. This entails: -Influencing and executing the market research and analytics plan; -Partnering with the Head of Insights Business Partners to align on strategy and execution recommendation on research or analysis; -Putting in place consistent, innovative and tailored methodologies and processes for research and analytics; -Transforming complex analyses into reporting and action plan with the involvement of the key stakeholders and the right experts; -Establishing the right mix of internal and external resources and collaboration to meet your goals; -Making data & insights accessible to all relevant users across the different functions of the Company.
Collaborate closely with all data involved functions inside and outside marketing.
Educate the rest of the organization on market research and analytics.
Lead and manage the team. Provide a clear and compelling vision, clear articulation of roles and responsibilities and success measures. Guide, coach and reward the team appropriately. Manage performance evaluations and ongoing/ timely performance feedback. Ensure continuous information flow.
Perform other duties as assigned.
What you need to succeed:
Education and Experience
Bachelor’s or Master’s degree in Statistics, Research or Analytics (or a related field), or equivalent combination of education and work experience required.
10+ years of experience delivering marketing analytics solutions. Solid experience in market research (quantitative and qualitative) and business analytics
Leadership experience of research and data analytics teams
Extensive hands-on experience with managing external market research suppliers
Experience with querying relational databases using SQL (and variants)
Knowledgeable in software development lifecycles/methodologies
Exposure to Big Data technologies
Exposure to Master Data Management (MDM) and Data Quality Services
Knowledge of SAP and Salesforce Marketing Cloud highly preferred
Experience working globally across time zones, cultures and geographies
Skills and Abilities
Excellent individual and team leadership capability to drive tasks to completion with speed in a dynamic business environment
Ability to turn complex data and market research into a compelling and easy to understand story
Ability to prioritize projects for teams
Excellent attention to detail and orientation toward meticulous work
Excellent analytical and problem-solving skills
Ability to project and maintain a professional and positive attitude
Strong interpersonal and communication skills, both verbal and written
Strong documentation and organizational skills
Ability to train and educate a non-expert audience on market research and analytics
We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease. We have customers in over 175 countries and a global workforce of over 9,000 talented people.
So, what does that mean for you? We enrich livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives and benefits while enjoying purposeful work that drives improvement. Let’s pursue what matters together