Finance and Economics IT Management & Business Others Marketing and PR Other Science and Tech
1 - 2 Years
Head of Marketing Insights & Analytics - Health Systems
Head of Marketing Insights & Analytics - Health Systems
In this role, you have the opportunity to
Develop a professional Marketing Insights & Analytics (MI&A) team unlocking the power of data driven and customer first decision making across Health Systems (HS).
In order to support Philips business growth identify strategic information needs for opportunities and set agenda and priorities for growth projects to drive sustainable innovation for HS. Proactively share insights with portfolio marketing and product/services managers to help them anticipate market needs and develop powerful value propositions for new and existing products and solutions. Drive increased adoption of intelligence information for Business decision-making with multiple communication tools/channels (i.e., presentations, newsletters, intranet, trainings and workshops).
Collaborate with business and marketing leaders to drive MI&A understanding of the customer, user, market and the business.
You are responsible for
Drives for insights creation from segments, key audiences and personas with the Center of Expertise and in the markets, for proposition and experience journey development.
Understand the contribution of investments across the experience journey in driving OIT. Develop and implement with the Center of Expertise on group level marketing data management and governance across HS in close cooperation with the EIM team.
Informs marketing strategies by providing holistic market and competitor insights with the Center of Expertise on group level by synthesizing market development and its root-causes, defines opportunities to support business cases for new products and solutions. Builds actionable insights related to competitors (e.g., competitor profiles, strategies, war games), to feed into SPOR, proposition development and go-to-market strategy. Synthesizes insights on emerging competitors and threats to inform management.
Defines key Customer Personas and need spaces based upon customer insights trends, fore sighting and Usage and Attitude Research and supports portfolio marketing by translating this into source of business opportunities.
Identifies key customer target audiences and segments across HS. Creates high-quality customer insights (user /decision maker / influencer) anticipating market needs and supports development of winning value propositions & campaigns for products and solutions. Ensures application of state of the art tools and technologies and orchestrates implementation of standardized tools to drive for efficiencies, optimization and learnings across HS Clusters.
A member of the MI&A Management Team helping shape the transformation and step up of the MI&A capability, in collaboration with the Marketing Excellence team. Identifies strategic information needs on HS level, delivers cross HS insights, and sets priorities/agenda. Implement budgeting to resource the program to win. Drives follow through in business decision-making with multiple communication tools/channels (i.e., presentations, newsletters, social cast, webcasts, trainings and workshops) and leadership platforms. Drives for state of the art knowledge management to enable a data driven marketing organization. Mentors the talented individual contributors in the MI&A team to grow their own analytical, communication, and leadership skills. Ensure a strong-networked organization across Businesses and Markets.
Cooperate closely with the Portfolio Marketing at Health Systems and Cluster Level, D2B, Category Leaders in the Businesses, and Marketing in the Markets, IT, Strategy, M&AF as key stakeholders. Connects externally with consortia and thought leaders in the area of customer insights & analytics to bring in best in class and innovative ways of working
To succeed in this role, you should have the following skills and experience
Healthcare marketing and insights and analytics experience
15+ working experience, in complex, matrixed, multinational environment
High level of expertise in technical knowledge on emerging and innovative insights and analytics techniques, tools /platforms
Broad and deep research experience across qualitative, quantitative research methods.
High affinity with AI powered insight tools and engines
Cross-Functional Connector. Build bridges (C-level) across the organization to deeply understand the business, and amplify the learnings to infuse the voice of the customer into a health systems clusters and markets
Track record as a strategic thought leader and contributing to the profitable top-line growth by uncovering behaviors and insights that result in breakthrough ideas.
In return, we offer you
We believe: We are strong only when you are. We understand that work is only one part of your life. It’s why we offer a variety of innovative benefits and health programs to help you strong mentally and physically as you perform at work, and also manage life’s unexpected moments.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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