IT Management & Business Others Marketing and PR Media Other Science and Tech
3 - 5 Years
Amterdam, The Netherlands
You'll work very closely with a team of marketers (copywriter, web developer, video-marketer, graphic designer, SDRs) to grow our customer base. Your main responsibility is to optimize current marketing channels and always be on the lookout for opportunities to acquire new customers. You test different messaging templates and run experiments to optimize our acquisition funnels and website. You're always on the hunt for new experiments and ideas with immediate business impact: this means creating and immediately executing new growth plans. You're not reinventing the wheel, but you're constantly in 'trial and error' mode to discover hidden possibilities, and we love this.
At Speakap, we value entrepreneurs, people with intellectual curiosity, flexibility, and willingness to adapt their vision to find the sweet spot of growth. This is a key position in shaping the growth-path of our company. As a Growth Marketer, you'll be part of the driving force behind a growth strategy.
Your responsibilities include:
Developing, executing, and refining a game-changing growth strategy.
Establishing marketing tactics and identifying opportunities to expand Speakap's digital reach.
Taking the reigns of our paid channels budget and performance against targets.
Executing creative acquisition campaigns across multiple paid and organic channels.
Collaborating with the broader marketing and sales team to develop user journeys for these campaigns, including targeted creative propositions and landing pages.
Optimizing the performance of campaigns and sharing your knowledge across the business.
Identifying new and innovative ways to drive traffic to our website, tracking and monitoring the impact and cost-efficiency of the growth channels.
Doing lead generation via multi-channel marketing campaigns.
Bringing traffic to the website, owning the customer journey, and creating content, campaigns, and workflows that take visitors from contact acquisition to retention.
2-6 years of work experience.
Hands-on experience with SEA (Google Ads) & Paid Social (LinkedIn).
Analytical, creative & digital savvy.
Hustler and get things done.
Comfortable taking ownership.
You know your way around Google Analytics and Google Tag Manager.
Demonstrated ability to analyze and distill data into actionable insights and to inform campaign strategy and product development.
Data literacy and enthusiasm for data-analytics that helps drive company growth. Comfortable with large datasets spread over different platforms, analytics tools, and databases.
Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams.
Experience in growth hacking/marketing techniques like scraping
A questioning mind with a thirst for knowledge and a passion for problem-solving.
Excellent communication & interpersonal skills: A growth mindset, charismatic, high emotional intelligence, and a level of creativity.
A pleasant work environment.
The chance to help build and sell an exciting new communication platform.
Regular drinks, quality lunches, a foosball & pool table.
The latest MacBooks.
Freedom and responsibility to execute your ideas (we even encourage you).