Creative and Design Management & Business Others Marketing and PR Media
Global influencer and communications intern
Join us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we’re looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint of offices we are proud of our creativity, diversity and cultural inclusion.
Internship · Amsterdam, the Netherlands
your challenge: We are looking for the next rising star to join us in our Brand Marketing department at Bugaboo. We are searching for a Global influencer & Communications Intern to help build our brand and further our growth. This role is part of the Global Brand Marketing and Creative Team where you will work closely with colleagues from different disciplines like Performance Marketing, Category Management, Design, CRM and Local Marketing teams. The Global Brand Team is a strategic marketing function that is responsible for building a compelling and consistent consumer-centric brand. As a Global Marketing Intern, you will support the Global Brand team in their mission and bring to life the Bugaboo brand positioning across all communication channels and touchpoints. You will support the development and execution of global marketing strategy, plans and campaigns for new and existing products and initiatives covering all consumer and retail touchpoints, both on and offline. Join our team at our headquarters in Amsterdam for 6 months starting in September! Your responsibilities:
You will help identify, recruit, onboard and continuously engage with influencers in order to create content for our global social channels or new product launches;
You will support in creating PR and Influencer materials e.g. press kits, gifting solutions, influencer briefs;
You will provide influencer content to the social, digital and etail teams brand projects and initiatives including new product launches;
You will lead ongoing competitor analysis of parental category and consumer trends in retail, digital and earned media;
You will work across departments to create a measurement and evaluation framework for Bugaboo brand and product campaigns to assess our performance across different channels and disciplines;
You will support on brand projects and initiatives including new product launches, influencer activations and internal presentations.