The Global Consumer Insights team acts as a center of excellence in the field of Insights for the Consumer Dairy Business. It is responsible for leading the data & insights transformation by developing standardized methodologies, and digitizing and evolving traditional research tools into more agile and cost-efficient tools. It also acts as sparring partner of the Global Commercial teams by conducting globally-initiated research studies to answer their business questions and in identifying innovation opportunities from consumer data. Lastly, it provides support/guidance to the Fighting Units in their business and research questions.
What we ask
For you to qualify in this position, you must fulfill the following requirements:
University Bachelor/Master/s edutcation or 3rd/4rth year HBO Bachelor level, majoring in Business or Marketing
A team player with great interpersonal skills to interact and collaborate with colleaguse from different countries
Knowledge of marketing research
Proficient communication and writing skills in English
Digital-savvy: Knowledge/Experience in using Qualtrics or other digital survey tools
Available for a duration of 6 months
What we offer
An internship position with the Global Consumer Insights team based in Amersfoort, Netherlands. In his/her capacity as Intern, this role will entail assisting the Global Consumer Insights managers in undertaking and coordinating adhoc/bespoke consumer insights projects which are initiated globally and locally as needed. This role will also require testing and implementing global research protocols and methodologies for specific studies with roll-outs across the world. Clientele will consist of marketers from the Global Commercial teams and the local Consumer Insights researchers/analysts from the different countries in APAC and EMEA regions.
Assists/Supports the Global CI managers in the conduct of adhoc research studies & in setting-up global standard research protocols.
Specific Roles and Responsibilities:
To manage day-to-day coordination of requirements relating to adhoc global research projects (e.g. testing of questionnaire links, stimuli compilation)
To take charge of collecting information from the various countries needed to establish standard data thresholds of specific research methodologies (e.g. brand trackers, concept tests)
To develop and program questionnaires as in Qualtrics
To analyze reports and help prepare research presentation decks
To do write-ups/summaries of research projects completed
To prepare regular communiqués/bulletins that inform stakeholders of team accomplishments/ongoing projects
To extract figures from the global information dashboard to answer specific business questions