Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English
  • Experience Required
    Entry
  • Degree Required
    Bachelor
    • Province
      Amersfoort
    • Date Posted
      October 05,2021
    • JSS
    • VISA
    • MOCKINTERVIEW
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    • Career Consultation
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    Global Consumer Insights Intern

    The Global Consumer Insights team acts as a center of excellence in the field of Insights for the Consumer Dairy Business. It is responsible for leading the data & insights transformation by developing standardized methodologies, and digitizing and evolving traditional research tools into more agile and cost-efficient tools. It also acts as sparring partner of the Global Commercial teams by conducting globally-initiated research studies to answer their business questions and in identifying innovation opportunities from consumer data. Lastly, it provides support/guidance to the Fighting Units in their business and research questions.


    What we ask

    For you to qualify in this position, you must fulfill the following requirements:

    • University Bachelor/Master/s edutcation or 3rd/4rth year HBO Bachelor level, majoring in Business or Marketing
    • A team player with great interpersonal skills to interact and collaborate with colleaguse from different countries
    • Knowledge of marketing research
    • Proficient communication and writing skills in English
    • Digital-savvy: Knowledge/Experience in using Qualtrics or other digital survey tools
    • Available for a duration of 6 months

    What we offer

    An internship position with the Global Consumer Insights team based in Amersfoort, Netherlands. In his/her capacity as Intern, this role will entail assisting the Global Consumer Insights managers in undertaking and coordinating adhoc/bespoke consumer insights projects which are initiated globally and locally as needed. This role will also require testing and implementing global research protocols and methodologies for specific studies with roll-outs across the world. Clientele will consist of marketers from the Global Commercial teams and the local Consumer Insights researchers/analysts from the different countries in APAC and EMEA regions.

    Vacancy description

    Assists/Supports the Global CI managers in the conduct of adhoc research studies & in setting-up global standard research protocols.

    Specific Roles and Responsibilities:

    • To manage day-to-day coordination of requirements relating to adhoc global research projects (e.g. testing of questionnaire links, stimuli compilation)
    • To take charge of collecting information from the various countries needed to establish standard data thresholds of specific research methodologies (e.g. brand trackers, concept tests)
    • To develop and program questionnaires as in Qualtrics
    • To analyze reports and help prepare research presentation decks
    • To do write-ups/summaries of research projects completed
    • To prepare regular communiqués/bulletins that inform stakeholders of team accomplishments/ongoing projects
    • To extract figures from the global information dashboard to answer specific business questions

     
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