Job Properties
  • Job Type
    Full-time Position
  • Background
    Management & Business Others
    Marketing and PR
  • Languages
  • Experience Required
    1 - 2 Years
  • Degree Required
    • Province
      179 reviews
    • Date Posted
      April 25,2021
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    • 周年特惠 IP

    Global Category Specialist – Beans / Roast & Ground Coffee

    Company Description

    It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.

    At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.

    Job Description

    The Global Marketing Team are responsible for shaping the strategy, brand equities, innovation plans and to optimize continuously our product portfolio in order to deliver sustainable growth on our coffee categories. Successful category leadership combines market and consumer insights with category expertise, innovative thinking and an understanding of brands to fuel business growth. The team work in close partnership with the local marketing teams to refine and execute those strategies, and with a cross-functional team of experts to deliver innovation and renovation projects to reinforce our wide brand portfolio.

    The R&G (Roast and Ground Coffee) category is the largest coffee segment in retail (CPG) accounting for 50% of the consumption occasions (cups), and Filter Coffee Systems enjoying the highest household penetration. R&G is a mature category in which JDE has a strong position to hold via iconic global and local brands and products with a vast geographical footprint.

    The Whole Beans category is one of the fastest growing coffee segment in retail (CPG) thanks to a booming HH penetration, increased consumption and a trend of premiumization. Combine this dynamic trend with the amazing mix of JDE iconic global and local portfolio of brands and a global geographical footprint and you will realize how exciting this job opportunity is.

    As Global Category Specialist you will be responsible for key activation initiatives and to support portfolio innovation and renovation projects in a stimulating international environment of collaboration with cross functional stakeholders

    As Global Category Marketing Specialist – Beans / R&G at JDE, you will be responsible for:
    • Contributing to the identification of portfolio extension and renovation and leading activation opportunities development, including the delivery of full launch bundles in strong cooperation with lead countries and global brand and shopper teams.
    • Supporting the countries to realize in market success and best practice sharing by developing and maintaining category playbooks.
    • Building and updating a robust category intelligence tracking tool to identify and keep track of market trends, consumer and shopper insights and business performance.
    • Updating and managing the category budget in alignment with budget targets.


    If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 265 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.

    For this role as a Global Category Marketing Specialist – R&G, we’re looking for someone who has the following skills and experience:
    • Bachelor’s or Master’s degree
    • Min. 5 years of relevant marketing experience
    • FMCG sector knowledge & international experience is a plus
    • The ability to think and act as an entrepreneur
    • Strong analytical skills and conceptual thinking
    • A creative mind
    • The ability to speak and write English on a professional level

    Your application at JDE
    If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.

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