As Global Category Manager Media and Advertising you will drive effectiveness and efficiency of our media and advertising spend. The mission of the role is to extract value (quality of service and cost) from our A&P investment, while driving superior topline growth.
This role has been designed keeping into account the evolution of the marketing industry and the blurred lines within the topline categories (e.g. social, retail media, e-commerce, martech). The estimated allocation between the 2 categories will be 70% for Media and 30 for Advertising.
The main focus areas and activities:
Media Transparency: support the deployment of initiatives such as media audits and ad verification, to ensure we maximize the impact of our media investment, by reducing waste while guaranteeing quality
Martech: identify and manage, in partnership with IT and the relevant business partners, the best in class tools that will allow to operate/report media campaigns and owned social activities;
Agencies Management: identify and manage in full autonomy social/community management/ PR agencies, in close partnership with social media/PR leads. Provide support with management of media, digital and creative agencies
E-commerce/retail media: support initiatives and projects aimed to integrate in our ecosystem e-commerce specialist agencies, strike partnerships with key publishers and data solutions providers to drive our retail media strategy
It is essential to ensure that we have the right balance between driving innovation and delivering ROI through effective A&P investment optimization. This will be achieved through ensuring that the agencies, acting for Danone across the world, are delivering Danone's business needs, striving for continuous improvement and developing new ad tech capabilities.
You will drive this change through:
Fostering efficiency and effectiveness of the media spend. Constantly reassessing traditional and digital media buying, introducing new ways of managing technology stacks
Deploying and leading commercial relationships with digital/media/social/data sourcing solutions partners
Capturing supplier led innovation from Tech Houses, Media Publishers and media, social and advertising agencies
Forging strong relationships with the business to understand market pressures, transformation challenges and opportunities and accelerate growth across all divisions
Developing new innovative sourcing strategies identifying opportunities based on business needs
Media and particularly Digital Media is an everchanging landscape due to the disruptive technologies, so we expect you to have solid understand of this fast-paced market, to continuously optimize brand performance. Given the pace of this industry, you will need to have a strong commitment towards continuous learning and skill development.
To become successful in this role, you must have 8+ years of professional procurement experience in marketing. You have worked in either a global or regional marketing procurement role, within a large matrix organization. Specifically, you have relevant media industry experience (e.g. media procurement combined with media marketing and/or media agency/media auditing). You have a sound understanding of both the media planning and buying, as well as of the digital media and ad tech.
Experience within the e-commerce space and/or retail media, Strategy & Insights, and IT categories is also welcomed.
You have experience of working within a complex environment. You are collaborative and well-versed in forging strong alliances in order to support business growth. You have a strategic vision combined with the ability to be hands on/entrepreneurial, you are comfortable dealing with ambiguity and are able to bring clarity and structure.
You have excellent negotiation skills and work and act in a fact-based manner. You also bring high level of financial acumen. You are fluent in English, French would be an asset.
Do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.
Working here you’ll need to enjoy a fast-pace, complexity, and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as Evian, Nutricia, Activia and Nutrilon, and we absolutely guarantee that you can just be yourself.
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.
Cycles & Procurement is right at the heart of making the ‘One Planet. One Health’ frame of action a reality. Our High Performing and diverse teams secure competitive, sustainable resources, seek innovative solutions and partner up with Suppliers aligned with our vision.
We have the power, through what and how we source, to shape the world we live in.
Here at Danone we are passionate about the investment of our people. We commit to working with you to outline your development pathway through a variety of learning opportunities, both online and offline. We also offer a complete package of benefits, with a competitive primary salary and yearly bonus, but also benefits like a premium free pension, 30 days of paid annual leave, discounts on a collective health insurance, and even on some of our products.
Are you the Buyer we're looking for? Hit the “apply now” button and submit your application until October 10th, 2021. To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.
all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status