Finance and Economics IT Management & Business Others Marketing and PR
Postcode 3013 in Rotterdam
F&R CMI PDC Transformation Manager
F&R CMI PDC TRANSFORMATION MANAGER
ROTTERDAM – Weena
Local conditions apply
Travel <10 %
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 161,000 employees. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Knorr, Dove, Domestos, Hellmann's, Lipton, Wall’s, PG Tips, Ben & Jerry's, Marmite, Magnum, Lynx and Axe.
‘Be the Spark to Ignite Transformational Growth for F&R’
The Food and Refreshment (F&R) business represents 40% of Unilever’s (UL) business with a size of 20bn Euros (counting/discounting joint ventures, acquisitions and Business to Business units). F&R is to be transformed into a portfolio of segments, markets, brands and business models towards UL’s ambition of doubling growth and profitability. While halving its footprint with USLP and Purposeful Brands at its Core.
The Category’s role is truly global, extending roughly into 50/50 D/D&E across all key Unilever’s Key Markets, and sizeable opportunities remaining in white space category and markets expansions, M&As and JVs/Licensing. Our portfolio is rich, encompassing UL’s two largest brands: Knorr and Walls, several brands over 1bn Euros such as Magnum, Lipton, Hellman’s and Pure Leaf, and a plethora of well-loved 200-500Mn Euros brands such as Ben & Jerry’s, Cornetto, Brook Bond, Calve, Amora, Maizena, Kissan, Marmite, Carte D’Or, Amora, Fruttare, Pot Noodles, Saga, PG Tips, Unox, Conimex and Marmite, to name but a few. With the recent acquisitions made, our portfolio is transforming rapidly in its mission to help consumers & the planet feel good and taste good sustainably, such as the Vegetarian Butcher, Pukka, Horlicks, Sir Kensignton, Talenti, GROM, T2, Pukka and Tazo.The Category is UL’s role model in experience channel transformations across a plethora of B2B and B2C, with its Out of Home, Food Solutions and Global Retail Organization arms, and joint venture with Pepsi International. We’re expanding rapidly into multiple business models of DTC and E-Commerce.
The F&R CMI transformation team is a strategic, operational and entrepreneurial team, working closely with the F&R CMI VP, president, and F&R board members across small c categories clusters, and functions. This lean team works directly with the F&R CMI VP and CILT in guiding the F&R Exec into transformation opportunities: in its vision, strategy and F&R business portfolio totality and M&As, investment choices, white space expansions in consumers, communities and markets as well as Digital Transformation across all factions of CMI & Marketing, Return on Investment across all Ps, and repeatable models in business, brand and market development.
The F&R CMI Transformation Manager is a new role and will report to the F&R CMI PDC & Transformation director, supporting projects that integrate and direct pan F&R Foresight, insight, business analytics towards creating game changing commercial, portfolio, and market operations results. You will be supporting, executing, and when appropriate, leading Portfolio, Digital, New Business Model and Rapid Experimentation projects for F&R.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE?
Champion, role model, and help drive forward the F&R Digital Switch program to maximize the impact of Data Driven Marketing and E-Commerce activities and drive structured continuous learning. This covers but is not limited to the following projects: a. Help plan and organize learning connections across the organization on targeted digital learning points (such as designing audiences, measuring and driving impact of DDM, tailoring creative against audiences etc.; b. Harvest, and codify DDM best practices across the division and externally to reapply to F&R c. Champion and embed the application future-fit digital capabilities such as the use of DMPT, Pentrack, TrendWatch, DVOC, among others to help the category quickly spot, and leverage growth opportunities. d. Proactively identify digital white space improvement areas.
Performance and long- and short-term growth hacking and Transformation. There is a need to balance short term acceleration of growth (5 for 20 fundamental growth drivers – Purpose, Penetration, Product Quality, Design for channel, Fuel for Growth ) while keeping an eye on the multi-year priorities of the company as whole. You will support the transformation director in identifying short and long term business growth opportunities pulling in resources across the organization (F&R PDC; Performance; the Category and country CMIs, Hive, and the other CMI specializations) to leverage data and insights to proactively identify business growth drivers. You will deploy rapid experimentation / data-driven growth hacking techniques to identify, experiment, learn and scale growth ideas across the 6Ps.
Support new pan F&R transformational portfolio development projects as part of F&R’s refreshed “Force for Good” strategy. This includes explorations into Positive Nutrition and fortified functional, plant based, more ecologically sound food systems. You will collaborate with the main brands teams across Cs as and on occasions other related divisions ie on pan division innovation opportunities. This includes organic and inorganic solutions such as expansion of local brand jewels globally, supporting M&A projects, and pushing priority acquisitions forward. You will pro-actively identify and recommend improvements and new growth opportunities to amend/ build on the various innovation strategies developed across F&R.
Support F&R CMI organization connection, learning, and community building activities.
WHO YOU ARE
This is a highly diverse and evolving role that requires a strong balance of hard and soft/ leadership skills.
Purpose and Service: You must personally be able to identify and resonate with F&R’s purpose of Taste Good, Feel Good, Force for Good.
Agility: You are able to learn and unlearn quickly. You can think outside the box and are able to pragmatically acquire new skills especially in the rapidly evolving space of digital, and new business models. However, you are analytically and well grounded: you use facts and data to discern what truly works versus what is a fad or buzzword especially in context of what drives sustainable and profitable growth within the F&R business reality.
Personal Mastery: You are resilient, are able to pivot with changes in business and organizational reality, are able to manage your time and energy under pressure and are able to handle complexity and thrive in uncertainty.
Business Acumen: You are growth oriented. You internalize F&R’s growth objectives at a granular level, understand fundamental levers for growth in an FMCG context, and are able to identify and focus on projects that deliver impact.
Passion for High Performance: You are data-driven and digitally passionate, but ultimately method agnostic. You are able to connect the dots systematically, pragmatically, and scientifically, across all sources, be it traditional research (qual + quant), market /continuous tracking data, financial data, digital/behavioral data, big data, social and search, neuroscience, etc., in order to uncover deep human truths to develop ideas that generate business growth.
Talent Catalyst: You are able to bring others along on a learning journey through indirect influencing and networking. You will be delivering through others who do not have direct reporting lines into you. Hence you have a genuine service mindset, providing value in order to generate the necessary pull for your ideas and proposals. Similarly you will need to elevate and coach a small/ lean team, guiding them through an rapidly changing business environment.
Consumer Love: In this role it is easy to be distracted by what is shiny, and new. You must be able to ground strategic recommendations, projects, and recommendations on tangible and sizeable consumer problems and jobs to solve for.
EXPERIENCE & SKILLS YOU SHOULD HAVE
Min. 5-7 years of working experience in relevant functions
At this point in your career, you are an experienced, and self-motivated Manager. You are an entrepreneur, businessperson, and brand builder first, leveraging CMI and digital skills to achieve your goals.
You have solid foundations and specific mastery areas in CMI/ market research, marketing, and digital fluency,
You have experience applying a broad suite of market research capabilities (quantitative, qualitative) to address business questions across Price, Product, Channel, Promotions, Proposition and Strategy.
You have experience in leveraging digital data (social analytics, search insights, clickstream analytics, user experience analytics) to understand path to purchase insights, build high value audiences and guide creative development.
You have significant practical experience in identifying insights leading to execution with Data Driven / Digital marketing / E-Commerce. You are looking to connect the dots, stretch your learning and blur the boundaries across disciplines.
You are a strong influencer and networker. You have experience supporting business partners across markets, categories, functions and levels. You proactively guide decisions helping partners identify growth opportunities and manage risk. You know how to constructively challenge your peers and upper management and use your expertise and insights to move the conversation forward with a bias for action. You are able to bring in expertise across teams and COES and deliver through others.
Despite your experiences and successes, you have a learning mindset. You leverage lean experimentation, learning by doing, and connecting with diverse experts to facilitate your learning journey. You must be willing to simultaneously build mastery across disciplines while consistently challenging the fundamentals of marketing, market research, insight, and analytics.
EXCITED ABOUT THE ROLE:
To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements and we will be in touch shortly after the closing date to provide you with an update on the status of your application.
Looking forward to meeting you!
Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.