Job Properties
  • Job Type
    Full-time Position
  • Category
    Marketing, Communication & Advertising
  • Languages
    English Dutch French German
  • Experience Required
  • Degree Required
    • Province
    • Date Posted
      August 26,2021
    • JSS
    • VISA
    • IMG_6430
    • Career Consultation
    • CV CHECK

    European Email Marketing Manager

    Why We’re Rad (about us):

    Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for weekend warriors, hardcore commuters, and family cyclists.

    Madly growing and headquartered in Seattle, WA, we are seeking a full-time European Email Marketing Manager to join our team in Utrecht. If you enjoy working in a collaborative environment and are looking to support a dynamic team, this might be the role for you!

    Our Email Marketing Manager will own the Rad Power Bikes ESP (full funnel), championing one of the most critical mediums that connect us with our customers. This role will partner closely with our Content and eComm teams to amplify content, build leads, engage our audience, and drive sales across all RPB’s European locations. Through leveraging expertise in both eCommerce and D2C strategies, this role will drive awareness, conversions, and retention.

    This role reports to our Senior Marketing Manager.

    Does this sound like you? Please apply via our website and join us!

    Why You’re Rad (about you):

    • 5+ years of experience working in a marketing role, specifically in email marketing & CRM management
    • Expertise in Klaviyo or similar Email Service Providers (Marketing Cloud, HubSpot etc.)
    • Data-driven and comfortable with analytics
    • Experienced in A/B testing and marketing automation
    • Experience managing/developing/implementing email campaigns
    • Prior experience writing email content to both broad and persona-based audiences
    • Able to work closely with e-com and content teams to create segments, campaigns, flows, and templates
    • Experience with Growth, Acquisition and Retention campaigns
    • Highly motivated and self-starting
    • Able to see a project from start to finish, goal/KPI oriented
    • Exceptional verbal and written communication skills and strong attention to detail


    Additional Requirements:

    • 4-year degree or equivalent work experience
    • Experience working with e-com and/or D2C brands
    • Impeccable oral & written communication skills
    • Data driven mindset
    • Proficient in at least two of the following languages, English, German, Dutch, French

    You get bonus points for:

    • Experience with bikes or ebikes
    • Proven experience with localising content in multiple languages
    • Experience with B2B email marketing strategies
    • Basic knowledge of HTML
    • Basic knowledge of Adobe Illustrator and Photoshop

    Had you been with us last month, the 5 top things you would have impacted are:

    • Managed and optimized our automated email marketing flows and funnels, collaborating closely with our content, PR, B2B, and eComm teams to create flows rooted in our company objectives.
    • Worked with our Creative team to produce regularly refreshed content for emails and provided actionable insights on target audiences to inform and evolve future campaigns.
    • Taken ownership in testing new opportunities/platforms as they become available.
    • Served as a subject matter expert for all things email marketing strategy as we are rolling out a new content strategy and process.

    Sounding good? Read on to understand what matters most to us:

    At Rad we take our company values seriously. They are lived out into everything we do. Our RADICAL values really do frame what our expectations are for each and every team member. We are:

    • Responsible to our environment, community and team
    • Accountable, we take ownership, bias to action, seek and provide feedback
    • Diverse, inclusive of experiences, backgrounds and skills, we value every voice
    • Innovators, we challenge ourselves and the status quo, we are original
    • Customer driven, completely, we do the right thing for our riders
    • Approachable, kind, we collaborate and are always willing to help
    • Learners, we grow our skills, we are humble and seek to improve

    Does this sound like you? Please apply via our website and join us!

    Soort dienstverband: Fulltime, Bepaalde tijd, Onbepaalde tijd

    Aanvullende betalingen:

    • Vakantiegeld


    • Bedrijfsfeesten
    • Budget voor professionele ontwikkeling
    • Kerstpakket
    • Pensioen
    • Personeelskorting
    • Reiskostenvergoeding
    • Werk vanuit huis


    • ma-vr


    • Tijdelijk vanwege COVID-19
    Open Positions from Rad Power Bikes Europe BV
    • There are no eligible results.

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