When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
The Europe Regional Market Development Manager has responsibility for translating global strategy in to executable regional marketing strategy for the Instrument and Enterprise Services (IES) organization. This role will be the primary conduit between the IES marketing organization and Division commercial teams to drive point of sale service attachment within the region. Establishing initiatives to influence behavior and perception of service to increase quote attachment and conversion will be critical to success. Partnering with the regional division commercial organization, you will be responsible executing sales training and develop engagement programs to ensure reinforcement and comprehension of new service launches and service initiatives to deliver sustainable growth in the region. The ideal candidate for the Europe Regional Market Development Manager role will have demonstrated success influencing stakeholders within a highly matrixed organization to adopt global/regional strategies and execute them
Essential Duties and Responsibilities
Work with IES Product Marketing and Global Market Development to establish effective messaging, initiatives and launch targets for new service introductions (NSIs) for regional division commercial teams to achieve revenue and contract attachment goals
Collaborate with regional division commercial teams and channel partners to provide training, sales tools, and service messaging to increase point-of-sale attachment and conversion for service contracts
Develop and execute marketing programs and strategies targeting segments that drive demand generation, pipeline health and contract penetration
Work collaboratively with IES Global Market Development Managers to provide input to global strategy and execute tactical campaigns, programs and projects that can be deployed in region taking into consideration the needs of the regional markets and commercial organization
Implement digital-based nurturing programs and telemarketing campaigns targeted at instrument install base to generate and qualify leads to strengthen sales pipeline
Conduct regional VOC directly or in collaboration with global marketing to assess the impact of service contract positioning, brand equity, customer satisfaction and marketing effectiveness.
Share best practices, effective regional strategies and high ROI campaign approaches with the global and regional marketing teams around the world.
Any other tasks as assigned by manager
Experience and requirements:
Bachelor's degree in marketing, business management and/or science
Experience in a global marketing, regional marketing, or commercial role, preferably within a professional services environment
Proficient in sales training development, execution and related practices
Strong analytical skills and experience with marketing, sales, or related metrics and KPIs
Experience driving marketing programs and campaigns that result in measurable results
Successful track record of achieving results through and in collaboration with others
Excellent communication skills - both oral and written, with high proficiency in English
A team-oriented mindset and the ability to work with a wide range of individuals
Self-starter, capable of working with minimal guidance
Flexibility to effectively partner with key stakeholders based in US
Travel is required (30%) and may be international.
Experience in Professional Service organizations preferred
Knowledge of the following key competencies: Marketing communications, digital marketing, customer segmentation, value proposition development and marketing program development and execution.
******** PLEASE SUBMIT APPLICATIONS BY WEDNESDAY 4TH NOVEMBER *****************