Job description, low-code style:
As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let’s cut to the chase: we’re hiring an EMEA Strategic Channel/Partner Marketing Manager.
The longer story:
The OutSystems low-code platform enables customers to facilitate digital transformation through massive efficiency gains in building and supporting enterprise-grade applications. By leveraging automation, artificial intelligence and deep technology integrations, software developers and business users can build applications through an intuitive, visual interface, rather than traditional coding. Customers experience tremendous cost savings and create competitive advantages by developing custom applications in days and weeks versus months and years, despite a shortage of skilled developers.
This is a key strategic EMEA role to lead, develop and implement the strategic channel/partner go to market and marketing plan across EMEA where there are different stages of maturity per region and country, which also determines the local/regional strategy. The focus will be GSIs, regional partners, service providers, and technology alliance partners.
Function as a player/coach, setting the EMEA partner marketing agenda, owning the marketing relationships with GSI’s and co-owning regional partner relationships with FMMs, planning, execution, performance for national channel partners and channel marketing relationships with OutSystems EMEA GSI’s and key alliances.
Identify and execute the most productive partner demand generation campaigns and programs to conduct with GSI’s, Key alliance and regional partners.
Work with global channel marketing team to align on annual events for partners & regular communication to partners locally with updates and enablement.
Build and manage the strategy and programs for partner recruitment, onboarding and funding.
Work with Field Marketing Director and Regional Field Marketing, Geo Sales and RCM, Campaigns Team, and Marketing Operations teams to develop a marketing strategy and planning roadmap of demand generation programs that align to OutSystems business goals.
Ability to interact with GSIs both at regional and EMEA level. Familiar with top consultancies companies, top SIs processes and able to execute marketing plans with companies of the calibre of Deloitte Consulting, Tata consulting, KPMG, Capita, Fujitsu, etc
Develop integrated partner-led demand generation programs with regional/national partners to drive net-new business. Leverage campaigns, digital marketing, and nurture strategies.
Work closely with marketing counterparts/divisions at OutSystems partners to strategically map campaigns and programs for effective execution with national and territory focus partners.
Ensure the partner’s programs are effective, using channel marketing budget on programs that drive partner growth and mutual pipeline for OutSystems and EMEA partners.
Maintain focus on metric analysis and attribution, efficacy of investment and ease of implementation for channel partners.
Bachelor's degree in marketing, advertising, business, or in a related field.
In-depth knowledge of current digital marketing technologies and techniques.
Exceptional analytical and strategic thinking skills.
Superb, communication, and collaboration capabilities.
Excellent time-management and organizational skills.
Advanced ability to drive creativity and innovation.
Working at OutSystems:
We don’t have many rules, but we have a lot of common sense. Our commitment to our culture is highlighted in The Small Book of the Few Big Rules, written by our Founder and CEO, Paulo Rosado. This commitment to culture has landed us in the top six Forbes Best Cloud Computing Companies and CEOs To Work For three years running.
Disrupting the status quo is in our DNA. In fact, it’s why our company exists
We ask “why” a lot. It helps us connect our individual work to the bigger picture, and sometimes even uncover a better way
Our offices are great places to be, but will never be the stuff of future tech mockumentaries. We’re much more down-to-earth than that
Our software platform is revolutionizing how organizations build and deliver business-transforming applications. OutSystems is one of the fastest growing B2B software companies in the world, with a base in Lisbon, Portugal, international locations in Atlanta, Boston, London, Amsterdam, Dubai, Tokyo, Sydney, and Singapore, and customers in more than 52 countries.
Recognized as a leader in our market by top analyst firms, like Forrester and Gartner
Winner of multiple industry awards, including the prestigious CODiE award
Loved by customers who have voted us the best low-code software platform (Gartner Peer Reviews, TrustRadius, and G2 Crowd)