Finance and Economics Management & Business Others Marketing and PR
6 - 10 Years
EMEA Sr Market Development Manager - Cell Biology
Business Job Title: EMEA Senior Regional Market Development Manager, Cell Biology
Job Profile Title: Senior Manager, Market Development
Direct Report To: Director, Market Development
Group/ Division: LSG/LSG Commercial
Career Band: 8
Career Track: Management
Position Location: Europe - remote
Number of Direct Reports: 2
The primary objective of the regional marketing organisation is to lead the transformation of business strategy into regionally relevant, inspiring marketing that creates customer value, revenue and growth. This role leads a small team to:
Enable sales teams and channels, drive demand, and drive revenue directly through marketing activities.
Establish the regional marketing strategy for Cell Biology in EMEA and to lead the Cell Biology RMD team to execute.
Work closely with the Commercial sales leaders to achieve financial goals
Deliver EMEA Marketing revenue targets and improve Marketing ROI
Drive growth at 2% above market growth
Regularly interact with senior leadership, negotiate and influence on critical policy-making decisions both within the EMEA leadership team and the Divisional leadership team
Regularly interact with customers to make sure VOC defines all marketing activities, know customer segments and their drivers and understand the different customer operating procedures across EMEA’s geographies.
Work collaboratively with all Business Unit Global Market Development managers to give input to strategy and create customer focused campaigns, that can be deployed in EMEA taking into consideration the needs of the regional markets and commercial organisation.
Attend regular Business Unit (BU) meetings, both Strategic and Marketing ,as voice of EMEA and customer VOC
Give input to the Division on NPI’s and the pipeline
Interact with BU Product Management to understand the implications in the region for NPI’s, manage the EMEA NPI launch process ensuring value proposition, positioning and segmentation are appropriate for to achieve revenue targets. Launch new products in an engaging and collaborative manner, hitting top line targets within the PV2 timeframe.
Proactively work across BU’s and Divisions to create campaigns that meet our commercial objectives and that resonate with Customers eg. Oncology, Protein Expression, Cell Therapy
Leads campaign strategy, channel mix and ensures deployment; Reviews metrics & adjusts accordingly.
Responsible for integrating regional marketing dynamics into business strategy using analysis of markets, customer segmentation, competitive environment. Responsible for regional customer feedback (VOC) and sales feedback (VOS) into the business units and division.
Working with Marketing Operations and EMEA functional teams
Work with Cell Biology RMD, Associate RMD, Marketing Project Manager (MPM) and MarCom partners to define and deploy campaign, programs and projects in EMEA considering breadth of sales channels, breadth of marketing communications channels and range of geographies
Work with CRM team to define segmentation
Work with Marketing Intel to understand macro and micro market influences in EMEA and define specific country solutions
Work with Marketing Analytics to understand ROI and revenue generation for specific marketing activities
Working with Commercial leaders and Sales Channels
Ensure all sales channels have appropriate tools and training to achieve their goals
Ensure all channels are fully trained (How to position, how to sell and how to handle objections + technical)
Prepares and presents at business reviews and marketing reviews as appropriate.
Works together with the Commercial training team to organise training of new hires and distribution partners
Communicates with the appropriate sales channel on new products/new tools available, ensuring alignment between Sales channel and BU strategy
Deliver marketing activities to achieve marketing revenue goal and commercial revenue goals
Responsibility for Marketing OpEx and ensuring the ROI of marketing activities is in line with EMEA targets
Who we are looking for:
Strong marketing background with proven significant experience in both strategic and tactical marketing
Experience enabling and activating sales teams to reach revenue goals around a defined focus area
Experience building customer focused marketing campaigns that engage customers and which simplify the complex
Ability to build strong networks of key stakeholders
Ability to prioritize and manage a demanding workload
Ability to work in a large organisation within a highly matrixed environment
Demonstrates the 4is; Innovation, integrity, intensity and involvement
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