Management & Business Others Marketing and PR Media
1 - 2 Years
eCommerce Site Operations Specialist - EMEA
As eCommerce Site Operations Specialist, you have a passion for delivering an outstanding shopping experience while strengthening engagement and brand affinity of our Fans. In this role, you will help execute the strategies and tactics that have been developed to guide the growth of the European online business.
In partnership with the European Go-to-Market Team and Global KEEN Online Merchandising team, you will maintain an integrated broadcast calendar, and through your focus on the success of the European business, maintain the European KEEN Online website to the highest standard. Working closely with local stakeholders, including sales, marketing, operations, and the Global eCommerce teams, you will play a pivotal role in ensuring we effectively represent the voice of our European fan.
This position requires a blend of creative inspiration, analytical aptitude, and a dedication to understanding consumer trends and demand. You will build your talents to monitor sales trends, provide seasonal forecasts, and identify opportunities to improve inventory productivity and profitability.
Responsible for accurately maintaining the European online product catalog, pricing accuracy, updating product images, copy, translations, and other assets as needed in Salesforce Commerce Cloud.
Execute the KEEN Online European calendar. In partnership with the merch and marketing teams, ensure product campaigns and events have planned and optimized landing pages, on brand and regionally relevant copy and imagery to support sell-through targets for the market.
Responsible for bringing product and campaign stories to life on KEEN Online (Homepage/Landing pages/Product Detail Pages) in a timely manner by following the KEEN Online Broadcast Calendar and working with the US HQ eCommerce team to refresh contents.
Responsible for adequate in-stock inventory against planned campaigns and effective bulk management.
Leverage analytics and reporting tools to measure performance and provide findings to the team that will help guide site optimize plans, traffic acquisition, retention, and product or promotional strategies.
Assist the creation of European’s seasonal email campaigns, in partnership with Digital Marketing team.
Assist in the testing and post evaluation phases of site enhancements, redesigns and the go-live of all new products and enhancements.
Ensuring that all details are accurate, complete and represent a best-in-class experience across all devices.
Support all ad-hoc projects such as promotional offerings or expedited go-to-market strategies as required.
We are looking for people who: desire and can contribute and enhance KEEN’s unique culture, philosophy and core values. Can work harmoniously within a diverse environment, with a wide variety of people and with every level of the team.
Are eager to take on additional responsibilities and expand knowledge of both the company and footwear industry. Are professional, flexible, energetic, creative, resourceful, positive attitude, detail, and data oriented, analytical, forward-thinking. Maintain a high level of personal responsibility, accountability, ownership, and integrity and possess enthusiasm helping on all aspects of eCommerce.
Bachelor's degree or equivalent work experience.
1+ years of experience in website merchandising or digital marketing/design.
Excellent written and spoken English language skills. German language is a plus.
Proven strong understanding of eCommerce, retail and merchandising concepts.
Working knowledge of SFCC, EMARSYS, Google Analytics, Privy, Adobe and JIRA along with the ability to function within it preferred.
Proficient in all MS Office functions (Excel, Word, PowerPoint, Outlook).
Excellent organizational and problem-solving abilities.
Exceptional attention to detail, and ability to independently prioritize workload while managing multiple requests and projects.
Highly motivated self-starter able to drive his or her area of the business and be accountable for deliverables.
This Person will need to work successfully in a cross-functional environment and develop positive relationships with merchandising, marketing, planning and buying, operations, finance, engineering, creative teams to successfully evaluate and optimize the end consumer experience
Occasionally working in evenings for conference calls with colleagues in HQ Portland is part of the role.
This is a full-time position, preferred 40-hours a week.
Market relevant compensation package (salary and bonus).
We love to do good and can spend working hours on volunteering for our community.
Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation. By working with non-profit partners, consciously creating its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion to leave the world a better place.