Finance and Economics IT Management & Business Others Marketing and PR Media
3 - 5 Years
E-commerce Marketer Sunweb
As an E-Commerce marketeer you will be responsible for the performance of one of the websites within the SUN portfolio.
You are passionate about seeing the results of your work reflected in objective actual data. Not only because positive results give energy, but also to continue to grow in your work. You are eager to learn and experiment to achieve the business goals in new ways.
As an E-Commerce Marketer in our E-Commerce team, your goal is to deliver the targets and increase the performance by;
Defining the right marketing mix (paid and non-paid) and message for the right target audience at the right time
Initiating and coordinating the marketing activities that we need to organize to reach the targets
Checking and initiating which projects can be defined to improve the performance of the website by collaborating with our different specialists like UX, CRO and Website Manager.
You are up to date on the daily performance of the marketing activities and achieve the desired results by building a strong and efficient e-commerce presence. The insights and performance statistics ensure that you continuously optimize the channel mix and present the brand optimally on the different touchpoints within our customer journey on mobile, desktop and app. To improve results, you will base changes on your analysis of the market trends, bookings flow per destination/accommodation, golden dates and other relevant data.
Sunweb Group is a tour operator that aims to offer the best holiday experience. We have 3 business units, Sunweb Sun, Sunweb Ski, and Eliza was here. They cross-collaborate for the best future proof strategy to become number one and they are supported by the Center of Excellence. Our HQ is located in Zurich and we have offices in Rotterdam, Girona, Antwerp, Paris and Copenhagen. We work towards the improvement of our services with a customer-oriented view, by challenging and developing ourselves.
What is your impact as our Ecommerce Marketer?
Planning, aligning and executing of the campaigns' calendar
Sharing results and feedback based on analysis of the campaigns in collaboration with our data teams (e.g. UX Team/ BI), online advertising specialists, for product performance on specific regions, and to stakeholders on a weekly basis
Monitoring issues and opportunities in the market and considering new audiences
Playing an active role on both website conversion rate optimization and potential partnerships to improve performance
Sharing local market insights and consider them in the adaptation of the marketing strategy
Why join Sunweb Group?
International, ambitious, and dynamic organization
Full-time position 40h (office in Rotterdam)
Flexibility to work from home
25 holiday days plus 6 ATV days (based on full-time employment)
Challenging environment within a young and ambitious marketing team with space to grow and learn
Attractive discount when booking with our brands
Our office is in Rotterdam, but we are currently working from home. When the situation allows we prefer to be in the office 2-3 days a week.
What about you?
Strong analytical skills
At least 5 years of experience in a similar position
Extensive knowledge of online marketing channels and metrics and using different reporting tools such as Excel, Google Analytics and Power BI
Strong commercial mindset steering on ROAS, contribution margin, and delivering in line with business and brand goals
Knowledge of tourism industry is a pre
Dutch speaker and experience with the Dutch market is a must, experience with the Danish market is a big plus
We value proactive colleagues who are eager to find out new information, advice, and to reach out to colleagues for data to improve campaigns. Continuous learning and improving yourself are some of the key aspects to be successful, together with collaborating with different teams.
Is this your next challenge?
Are you interested in this position and do you recognize yourself in this above profile? Please send us your resume and motivation after you click the ‘Apply now’ button.
Questions? Feel free to contact Team POC via firstname.lastname@example.org.