It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS, we’ve made it our mission to find out . Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. To date, our coffee and tea portfolio is available in over 100 countries and includes iconic household names such as Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiOra, Super, Kenco, Pilao and Gevalia. We’ve built our business on the belief that everyone deserves the coffee they love – no matter who you are, where you live or how you take it.
At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love.
As a Global Content & Campaign Specialist you will be responsible for developing the Direct-to-Consumer (DTC) content strategy within existing creative concepts. Manage execution and implementation that drives Tassimo's global online presence necessary to develop further into an premium and successful brand in the digital e-commerce world.
Role encompasses envisioning innovative, creative ideas and solutions to manage and build consistent SEO optimized assets and strategy across ecommerce markets. These assets are developed on brief, according to brand guidelines, with the right selection of suppliers, in time according to planning, and with the ownership of all content and CRM content budget administration and monitoring. It’s within the roles responsibility to analyze, evaluate and recommend improvements on the digital content of the consumer journey on all DTC Tassimo websites. The role includes both day to day management of updates of content as well as managing responsibilities of KPI tracking.
This entails continuous aligning with the (digital) global brand managers and the regional communications managers in the creation, development and execution of all creative assets.
As E-Commerce Global Content & Campaign Specialist at JDE, you will be responsible for:
Executing content related requests from different stakeholders (local, global and DTC)
Developing the content strategy and achieving related targets in the roadmap
Setting up a content dashboard, monitor this and act on the developments coming from this data
Making sure the content and its strategy is contributing to the DTC KPIs
Monitoring and staying within budget
Aligning DTC content activities with the Global Brand strategy
Creating efficiencies between departments (local markets and brand teams)
Being responsible for all agency communication and deliverables
If you’re brimming with entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. Working globally and locally, our Associates have been positively influencing the world of coffee for over 265 years. We love people who are not afraid to try, and who try until they get it right. We value strong convictions and encourage debate. And all this in an open, friendly environment where you can approach anyone and grow any way you like.
For this role as a E-Commerce Global Content & Campaign Specialist, we’re looking for someone who has the following skills and experience:
Bachelor’s or Master’s degree
3+ year digital experience with a proven track record in managing digital content production.
Experience in online content development and impact against KPIs and the consumer journey.
Proven ability to successfully manage and track projects to support business performance.
Able to manage external vendors and internal teams to deliver the best output with agreed budgets.
Manage all stakeholders ensuring everyone is up to date and inline with the roadmap and expected deliverables.
Solid knowledge of media and website analytics tools preferably Google Analytics.
The ability to speak and write English on a professional level
High focus on detail and delivery on specifications and within given timeline
Experience from agile team set-up
Your application at JDE
If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.