Finance and Economics IT Management & Business Others Marketing and PR Other Science and Tech
1 - 2 Years
E-Commerce Data Analyst
The opportunity where you will make an impact:
As our E-Commerce Data Analyst, you will lead the way for Body&Fit in creating commercial insights and conduct in-depth analysis about the digital website and customer experience journey. With your strong analytical capabilities you will provide a deeper understanding of our consumer that aims at reducing the information gaps about the consumer’s journey.
Full-time · Amsterdam, The Netherlands
Create commercial insights and reporting related to all aspects of the consumer journey and website effectiveness (including product performance, site usability, marketing and sales), using GA web analytics data and A/B testing results
Conduct in-depth analysis to fill information gaps about the customer experience journey using a variety of sources, from primary and secondary research to competitive insights and in-house data analytics, as appropriate
Use statistical analysis as appropriate for segmentation, deep dives on audiences, etc
Generate reports based on the analysis and present it in stakeholder meetings
Work with wider business teams to transition key insights into self-service dashboards for use by the business
Develop and lead a consumer insights project board delivering key projects
Lead, manage and own external relationships with insight research providers
Collaborate with the Digital Marketing team to analyse, identify and communicate reasons for changing traffic behaviour and make recommendations for optimisation
Create measurement plans for the digital conversion funnel: mapping customer behaviour by segment, defining metrics and setting optimisation goals and sharing actionable insights to the relevant teams
Identify potential to improve analytical processes by reviewing and identifying gaps in Google Analytics tagging
Use available data sources to deep dive and troubleshoot tracking and measurement issues
What you will bring to Body & Fit:
A strong background in Mathemetics or Statistics
Experience in CX measurement principles and techniques (including the use of NPS metric)
Proven track record of using insights that feed strategic decisions
Experience of working within an e-commerce business
Experience in using Google Analytics, Google Big Query, Tableau and related tools for data analysis
Knowledge in data science methodologies would be advantageous
Basic understanding of web principles such as accessibility, SEO, Iframes, URL etc
Proactive in solving problems and naturally inquisitive with a creative mindset
Fluency in English
Ability to work in a fast paced environment while delivering against tight deadlines
What we would like to offer you:
The opportunity to shape your career in our global organisation that is championing the healthy lifestyle movement!
Create your own nutrition formula with a discount on our products!
Are we the right fit for you?
Life is way too short to waste anyone’s time so there are a few things that we would like to be upfront about:
Politics, intrigue, gossip. We’re just way too busy for all that stuff!
Slow moving, corporate environment. We move pretty quickly here so we don’t have room for passengers.
Hiding in the background. If we’re to grow together we want you to step up and tell us how to do it. We need your voice!
Please note: To be eligible for this position you need to have a valid working visa / permit to work in the Netherlands.