The Director of Public Relations – based in Europe – joins a global team of communications professionals to deliver a simple-to-understand message about the role of thermo Fisher in accelerating innovation and improving productivity in scientific laboratories around the world.
As one of the companies on Fortune's list of the top global employers, we are keenly aware of the responsibility of being the world's leading provider of scientific instruments, equipment, consumables and software. In addition, we are the industry’s leading contract development manufacturing organization for the pharmaceutical industry (CDMO) and our combination of products and services is delivered through the largest customer channel network in the market.
Thermo Fisher in Europe and the region: Thermo Fisher has approximately 25,000 employees in Europe, the Middle East & Africa. With 150 sites in 30 countries, the region generates nearly 20 percent of the company’s revenue. Our largest concentration of employees in the region are in Germany, the UK and Italy. We have established Centers of Excellence in Vilnius (Lithuania), Brno (Czech Republic) and Eindhoven (Netherlands) that bring together manufacturing, commercial capabilities and R&D. In addition, we operate multiple sites throughout the region engaged in drug product development, sterile fill and finish and clinical trials logistics. Our EMEA presence includes Russia, Israel, United Arab Emirates, Norway and Switzerland.
Our Europe-based communications team and themes: The Director of Public Relations will lead the company’s effort to leverage our industry-leading position to become better known throughout the region. This new position will be largely focused on Europe – primarily EU member states and the UK after Brexit – and will work closely with the head of EU government relations and other internal and external communication professionals.
This role will partner with communications professionals in our EMEA businesses as well as Europe-based functional leads from branding, marketing and event management to ensure alignment in messaging.
There are elements of our global strategy that can be localized and shared. These include:
Establishing a thought leadership platform which builds on our Mission of enabling our customers to make the world healthier, cleaner and safer. Globally, this has been interpreted as advancing precision medicine, ensuring air and water quality and protecting our communities.
Protecting our company’s reputation while managing through change – facility actions, crisis situations, mergers and acquisitions etc.
The growing importance of Environmental, Social and Governance (ESG) criteria used in evaluating our reputation. We have made significant progress in measuring our performance in several key areas including:
Operational Integrity, Colleagues, Communities and Environment. Your role is to align our efforts with these key indicators and develop a plan to gain recognition for and promote our achievements among key audiences.
Essential Job Functions and Expectations
Develop a strategic communications plan for the region to create high-level awareness among key audiences and combine earned, owned and paid media to position Thermo Fisher as one of the world’s most admired companies. Your key audiences include our customers, current and potential employees, and the leaders and residents of the communities where we live and work.
Support the communications team’s planning and execution of change management activities and lead crisis communications preparation and response.
Recommend the top priority media targets and messages, focusing our leaders and our efforts on the most impactful opportunities that balance media exposure with business growth.
Be the company's voice and a trusted advisor to the chief communication officer, the leadership of Thermo Fisher in EMEA and other functional leaders as needed.
Establish, support and nurture relationships with selected media outlets in the region.
Develop, write and/or approve messaging for corporate and trade press releases and pitches; talking points and speeches for media interviews and public events; social media content; media statements, op-eds, letters to the editor, and similar content.
Position business and R&D leaders as subject matter experts.
Analyze media coverage and identify opportunities to participate in industry dialogue.
Organize media briefings on behalf of businesses in the region; provide oversight of site leader efforts to establish local profile among media.
Organize and provide media training and coaching.
Identify, manage and work with PR firms in Europe and elsewhere.
Actively participate in committees and events with our trade associations including Business Europe, MedTech Europe, the British In Vitro Diagnostics Association, American Chambers of Commerce and other committees as assigned.
Must exhibit personal attachment to our Mission of enabling our customers to make the world healthier, cleaner and safer;
A degree in public relations or journalism is required.
A minimum of 10 years of experience in communications, preferably in a publicly-traded company;
Familiarity with social media trends and measurement platforms.
Strong business acumen and an ability to clearly communicate complicated issues in simple terms.
Strong analytical skills and ability to think strategically; able to align company strengths and goals with PR opportunities and challenges leading to increased awareness and business growth.
Unquestionable commitment to business ethics and personal integrity.
Self-directed and self-motivated; ability to work under pressure with a positive attitude
Ability to work as part of a team in a highly-matrixed organization.
Fluent spoken and written English; proficiency in other languages desired.
This role is expected when safe to travel up to 30 percent, primarily in Europe, plus 1-2 trips to the U.S. per year.