Management & Business Others Marketing and PR Media
3 - 5 Years
Digital Program Specialist
Digital Program Specialist, Medical Devices The Netherlands
At Johnson & Johnson Medical Devices Companies, we are using our breadth, scale and experience to re-imagine the way healthcare is delivered and to help people live longer, healthier lives. In a radically changing environment, we are making connections across science and technology to combine our own expertise in surgery, orthopaedics and interventional solutions with the big ideas of others to design and deliver doctor and patient-centric products and solutions. As pioneers in medical devices, we continually focus on elevating the standard of care – working to expand patient access, improve outcomes, reduce health system costs and drive value. We create smart, people-centred healthcare to help the patients we serve recover faster and live longer and more vibrantly.
As the Digital Program Specialist, you will be part of the Education Solutions team and you will manage digital and creative content in close collaboration with the Business Units. This is an operational leadership role, while digital experience will be critical it is also vital that you are able to handle and lead others directly and indirectly to facilitate change.
Define short- and long-term strategy and enabling technologies for omnichannel
Ensure delivery of the end to end Johnson & Johnson Medical Device digital education strategy
Build a strong relationship and partnership with KOLs, trainers and proctors in order to develop a high qualitative Digital Program in line with the needs.
Build new partnerships to develop new KOLs, trainers and proctors to innovate and build a high qualitative Digital Program in line with the needs.
Act as the Single-Point-of-Contact (SPOC) for digital (education) projects
Manage the expense and budget of campaigns for digital education
Accountable for compliant delivery of our strategies, working with HCC and privacy to ensure all digital strategies meet GMH / medtech compliance & GDPR standards
Work with the franchise marketing colleagues, acting as a project manager to help implement digital education
Internal stakeholder management on digital governance
Third party agency management
A Bachelor's degree is required; an MBA or Master’s degree is a plus.
Experience working in delivering digital solutions for significant, relevant companies (CPG, ecommerce, healthcare, media, medtech)
Deep understanding and experience in strategic marketing, integrated marketing and the role digital plays in the marketing mix across our products and solutions
Comprehensive understanding of the digital ecosystem
Understanding the Dutch healthcare landscape and how it impacts our products and solutions
Familiarity with segmentation, analytics and a general comfort with numbers; direct experience with web measurement/analytics a plus.
Keep up with media and technology trends; Familiarity with and hands-on use of all digital media platforms & channels is an asset.
The ability to clearly articulate and present insight-based strategies, recommendations and results to team members and management is required.
Able to be an individual contributor as well as a leader, willing and eager to work in a hands-on capacity is required.
The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required.
Exceptional writing, communication/presentation and influence skills are also required.
What type of mark will YOU make?
At Johnson & Johnson you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world’s healthiest workforce you can strengthen your body as well and your mind. When you work at Johnson & Johnson you can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything.
Johnson& Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Johnson & Johnson Medical BV (7260) Job Function
Public Affairs Requisition ID
Open Positions from Johnson & Johnson Family of Companies