Finance and Economics IT Management & Business Others Marketing and PR Media
1 - 2 Years
Postcode 1101 in Amsterdam-Zuidoost
Digital Marketing Specialist
AfterPay is looking for an experienced Digital Marketing Specialist. Your role is to support our market leading payment brand position and help us attract even more consumers and merchants.
The role is based in Amsterdam, but as part of a fast-growing International Marketing Team you will be important in the development of the business growth in other European Markets. Sharing ideas and best practices across markets to drive success while focusing on customer-centricity will be key aspects for success.
For consumer marketing you will target new and existing AfterPay users and funnel them according to our strategy & conversion targets. You will mainly work with paid traffic for Facebook, Instagram and YouTube. In addition, experience with the Google Network, Search & Display is required. Experience with Digital OOH is a plus. You have strong experience in ad platforms and analytics and know how to design and run efficient campaigns with clear conversion goals.
In the B2B environment, you initially work with LinkedIn advertising to develop our thought leadership position on the topic of e-commerce and pay after delivery. AfterPay Insights is our main initiative for upper funnel B2B marketing. Here we have the ambition to convert readers to leads and you will play a role in developing this program together with our platform partners.
In both the B2C and B2B space we engage with co-marketing initiatives with our partners. Be it leading global brands like ASOS but also developing our corporation with our internal colleges within Bertelsmann like RTL and the Ad Alliance.
What you will do
Define, configure and run paid digital marketing channels including Facebook, Instagram, YouTube and LinkedIn. You master the full process from A-Z.
Be an active member of the International Marketing Team and understand the importance of branding and customer centricity in your work.
Develop new ideas to support achievement of targets for digital channels based on best practices in the industry.
Proactively provide clear and actionable learnings into the team and creative process to optimize for following campaigns.
Optimize bidding process and work actively with analytics and conversion strategies.
Plan and execute A/B tests of different creative ad concepts along with different landing pages.
Driving downloads and activation of our AfterPay App is an essential part of the role.
Maintain a frequent and detailed monitoring with weekly reporting based on agreed campaign and longer-term KPIs.
Be the linking-pin to the product and web team to ensure seamless customer experience – both for merchants and consumers. During 2021 we will establish a new digital platform where you will assure the right capabilities for running efficient and contemporary campaigns.
Think out of the box and be part of the creative process of ad concepts and landing pages. You are curious and use data to find your answers.
What you bring to the table
A proven track record as digital marketing specialist or growth engineer.
Documented experience of ad serving platforms and paid marketing on Facebook, Instagram, YouTube and LinkedIn.
Experience working with creative agencies and understanding of the creative process. You are curious by nature.
Strong project management skills and impowered to take charge and own the process.
Solid analytical skills and knowledge of analytics tools (i.e. Google Analytics, Data Studio, BigQuery, PowerBI and VWO).
Familiarity with marketing automation tools such as Marketo and LinkedIn leadgen forms is a plus.
Relevant academic degree in Digital Marketing/Social Media/Communication.
Fluent in both English and Dutch; German is a plus.
AfterPay, a business unit within Arvato Financial Solutions, enables merchants to offer their consumers a convenient and safe way of paying – AfterPay enables consumers to pay at the pace of life. AfterPay provides its services in nine countries: The Netherlands, Belgium, Germany, Austria, Switzerland, Sweden, Norway, Finland and Denmark. Under the umbrella of payment-after-delivery, AfterPay offers five different payment options: the 14-Day Invoice, Campaign Invoice, Consolidated Invoice, Fixed Instalments, and AfterPay FLEX.
About Arvato Financial Solutions
As part of Bertelsmann, Arvato Financial Solutions provides professional credit management solutions across all segments of the customer lifecycle in around 20 countries. By revealing the advantages of predictive analytics, leading-edge platforms and big data, provided solutions result in optimized financial performance and empower clients to fully concentrate on their core business.